KEEP (03650) rose by nearly 6%. At press time, it rose 5.83% to HK$7.8, with a turnover of HK$3.4913 million.
The Zhitong Finance App learned that KEEP (03650) was nearly 6% higher. As of press release, it rose 5.83% to HK$7.8, with a turnover of HK$3.4913 million.
According to the news, Keep announced that the company will invest no more than HK$100 million to repurchase shares in the open market. The HK$16 million repurchase amount initially announced by Keep has spent more than 90%. The company believes that share buybacks will demonstrate the company's confidence in its own business prospects and prospects, and will ultimately benefit the company and create value for its shareholders. The Board believes that the company's current financial resources will enable it to implement share buybacks while maintaining a sound financial position.
According to the 2023 annual report previously released by Keep, the company is actively embracing the outdoors, improving outdoor service functions, and exploring more commercial opportunities outdoors. According to Taobao's third-party monitoring data, as of Q1 2024, Keep's outdoor equipment and yoga clothing increased by more than 30% year-on-year, exceeding the overall market growth rate of the industry. Guoxin Securities said that Keep will expand outdoor equipment and course content in 2023, which is expected to drive an increase in consumer goods revenue and gross margin under the boom in the outdoor industry.