Stagwell and its customers to leverage Nexxen's unified, proprietary data solutions within the Stagwell Marketing Cloud
Partnership aligns with Nexxen's launch of the Nexxen Data Platform, an expansion of its propriety data management platform
NEW YORK, May 16, 2024 /PRNewswire/ -- Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, and Nexxen (NASDAQ:NEXN), a global advertising technology company comprising unified demand-side and supply-side platforms, with deep expertise in video and Connected TV ("CTV"), today announced a partnership to offer an immersive suite of data solutions and integrated applications within the Stagwell Marketing Cloud, through which advertisers can gain a deeper understanding of consumers to enhance engagement and drive results.