Sina Technology News On May 16, at noon, NIO officially released its second brand, Ledao. Li Bin, Chairman and CEO of NIO, and Ai Tiecheng, senior vice president of NIO and president of Ledao Auto, were interviewed by the media.
In addition to the Ledao brand, NIO CEO Qin Lihong revealed that NIO's third brand is coming soon, and we will meet everyone within a year.
Li Bin, on the other hand, said that the third brand does not represent a cheap car; it will not have a gross profit margin of only a few points; it will still have a reasonable return. Similar to the BMW Mini and Mercedes-Benz Smart, the price will be cheaper, but it will not be a 780,000 car.