May 15, 2024
Publisher: Shiseido Co., Ltd. Shiseido Japan Co., Ltd.
Product/Brand
For skin problems peculiar to adult men. SHISEIDO MEN's highly functional aging care*1 cream has evolved and introduced.
~Released on 2024/7/21 (Sun) ~
“SHISEIDO Men's Skin Empowering Cream N” (sales name: SHISEIDO Men Skin E Cream N) [reference retail price 12,000 yen (13,200 yen including tax) to 12,500 yen (13,750 yen including tax) *] will go on sale on 2024/7/21 (Sun) from the men's series “SHISEIDO MEN” of “SHISEIDO”. In Japan, it is sold mainly at department stores and cosmetics specialty stores nationwide, on the SHISEIDO official website, Shiseido's comprehensive beauty site “Watashi Plus,” and the Amazon/Rakuten official shop. (Publisher: Shiseido International Co., Ltd.)
◆ “SHISEIDO MEN” has now focused on the fact that wrinkles appear 10 years earlier than women on male skin that is susceptible to damage, and tend to accelerate after the 40s.
◆ “SHISEIDO Men's Skin Empowering Cream N” is a highly functional aging care*1 cream containing retinol ACE※2. The moment you put it on, the rich cream blends in luxuriously into your skin, leaving it moisturized for a long time.
◆ While making fine lines due to dryness inconspicuous ※3, it gives you firmness and elasticity, and is full of confidence every time you use it, leading to a firm and sharp impression.
※1 Age-appropriate moisturizing care
※2 Retinol acetate, moisturizer
*3 Efficacy evaluation tested
* Prices are indicative retail prices. (May vary depending on the store)
Product list
■ Product Name: SHISEIDO Men's Skin Empowering Cream N (Sales name: SHISEIDO Men's Skin E Cream N)
■Classification: Cream
■Capacity: 50g
■Price: Main unit 12,500 yen (13,750 yen including tax) refill 12,000 yen (13,200 yen including tax)
Development background/product features
Through years of skin research, Shiseido has elucidated the three major weaknesses*4 peculiar to male skin that cause skin problems represented by excessive sebum, dryness, rough skin, etc. Furthermore, it was noted that the skin of men with these skin weaknesses is susceptible to damage, and the appearance of wrinkles on male skin is 10 years earlier than women's skin, and accelerates after the 40s. Skin problems for men after age 40 are “wrinkles” and “loss of firmness,” and we thought that interest in ingredients that can approach these problems is increasing year by year, we have developed products that are more specific to men's skin problems.
“SHISEIDO Men's Skin Empowering Cream N” contains a new retinol ACE*2. We approach skin problems peculiar to adult men where signs of ageing*5 tend to accelerate. It makes fine lines due to dryness inconspicuous*3 while providing firmness and elasticity. Also, while equipped with technology to maintain the stability of retinol, which is generally said to be unstable, it achieves usability that does not make you feel sticky. Even though it's not sticky, it stays moisturized for a long time.
*4 Defense, Balance, and Recovery
*5 Fine lines and lack of firmness due to dryness
What is SHISEIDO MEN
The men's series “SHISEIDO MEN (SHISEIDO MEN)” of the global prestige brand “SHISEIDO,” which operates in 88 countries and regions around the world, began selling in Italy and Germany in 2003 as a full-scale skincare line focusing on the barrier function of men's skin. It was introduced to the Japanese market in 2004 and has led the prestige men's category market. As a result of years of research on skin physiology and palatability for each age and gender, Shiseido has elucidated the three major weaknesses*4 that cause skin problems in men, represented by excessive sebum, dryness, and rough skin. “SHISEIDO MEN,” which applies this knowledge, is a high quality, highly functional skincare and makeup series that keeps men's skin healthy and brings out supple skin full of life.
[Please see the release PDF for product summaries, etc.]
*Please note that the information described in this release is current at the time of publication and may differ from the latest information.