Jinwu Financial News | According to Canalys, in the first quarter of 2024, the global true wireless headphone (TWS) market showed a steady growth trend, with shipments reaching 65 million, an increase of 6% over the previous year.
Although Apple's market share gradually declined and shipments fell 8% year on year, it still ranked first with 16 million shipments, reaching 24% of the market share. This shows that Apple still has strong competitiveness and brand influence in the TWS market. With its outstanding performance, Xiaomi (01810) surpassed Samsung for the first time and jumped second. Shipments reached 5.5 million, an increase of 61% over the previous year. Xiaomi's rapid growth in the TWS market is expected to further close the gap with Apple. Samsung is in third place, with 5.2 million shipments. Although Samsung's growth rate is relatively slow, its influence in the global market should not be underestimated. As the only Indian manufacturer to break into the top five, BoAT remained in fourth place, achieving 7% growth and shipping volume of 2.9 million units. Demand for TWS products in the Indian market is still increasing, and BoAT is expected to further expand its market share in the future. Huawei, on the other hand, successfully reached fifth place by investing more in the strategic deployment of entry-level products and the launch of open headsets, with a shipment volume of 2.2 million units. Huawei's competitiveness in the TWS market is gradually improving, and it is expected to further challenge the market position of other manufacturers in the future.