Jinwu Financial News | The stock price of Bilibili (09626) rose at the beginning of the session. As of press release, it had risen 5.92% to HK$121.7 million, with a turnover of HK$217 million. Overnight, the US stock Bilibili closed up sharply by 12.37% to $15.810.
Bilibili will announce its first quarter results on May 23. According to Everbright Securities, Bilibili 1Q24 advertising revenue increased 28% year on year, and its share of total revenue increased by 4 pct to 28.9% year on year. Game revenue in 1Q24 is expected to drop 11% year on year to 1.01 billion yuan, and the share of total revenue will drop 4 pct to 17.9% year on year.
According to Everbright Securities, the launch of the company's new game will boost the performance of the game business, and the advertising business is expected to maintain good growth by benefiting from the release of advertising inventory and efficiency improvements. Maintain the 24-25 revenue forecast of 252/27.7 billion yuan, add the 26-year revenue forecast of 29.5 billion yuan; maintain the 24-25 net profit forecast of 16.5/410 million yuan, and add the 26-year net profit forecast of 800 million yuan. Maintain an “Overweight” rating.