Nio CEO William Li Breaks 8-Year Brand Loyalty Streak As He Takes Delivery From Rival Chinese EV Startup
Nio CEO William Li Breaks 8-Year Brand Loyalty Streak As He Takes Delivery From Rival Chinese EV Startup
Chinese EV maker Nio Inc's (NYSE:NIO) CEO William Li has reportedly purchased a vehicle from its rival EV maker XPeng Inc (NYSE:XPEV).
据报道，中国电动汽车制造商蔚来公司（纽约证券交易所代码：NIO）首席执行官威廉·李已从其竞争对手电动汽车制造商小鹏公司（纽约证券交易所代码：XPEV）购买了一辆汽车。
What Happened: Li took delivery of his XPeng X9 in Hefei, Anhui Province, on May 11, CnEVPost reported. XPeng CEO He Xiaopeng personally delivered the vehicle to his rival CEO, the report added.
发生了什么：据CNEVPost报道，李于5月11日在安徽省合肥市收到了他的小鹏X9。报告补充说，小鹏首席执行官何小鹏亲自向竞争对手首席执行官交付了这辆车。
It is apparently Li's first vehicle purchase from another brand in eight years. The X9 is a multi-purpose vehicle which can seat 7 people. It can also be used as a spacious 4-seater SUV.
这显然是李八年来首次从另一个品牌购买汽车。X9 是一款多用途车辆，可容纳 7 人。它也可以用作宽敞的 4 人座 SUV。
The base version of the vehicle starts at 359,800 yuan ($49,733) while its higher-end version starts at 419,800 yuan ($58,024).
该车的基本版本起价为359,800元人民币（合49,733美元），而其高端版本的起价为419,800元人民币（合58,024美元）。
XPeng, Nio Rivalry: XPeng has delivered 31,214 smart EVs this year as of the end of April, representing a 23% year-on-year increase. In April alone, the company delivered 9,393 EVs, representing a 33% increase from last year.
小鹏，蔚来竞争：截至4月底，小鹏今年已交付31,214辆智能电动汽车，同比增长23％。仅在4月，该公司就交付了9,393辆电动汽车，比去年增长了33％。
Nio, meanwhile, sold 45,673 vehicles year-to-date this year, marking a jump of 21.2% from last year. The company sold 15,620 vehicles in April alone. The company, however, does not have any multi-purpose vehicles in its lineup.
与此同时，蔚来汽车今年迄今已售出45,673辆汽车，比去年增长了21.2％。仅在4月，该公司就售出了15,620辆汽车。但是，该公司的阵容中没有任何多用途车辆。
Why It Matters: Nio, a luxury EV brand, is now set to introduce a new model aimed at the mass market by the end of this month, along with a smaller EV to be marketed in Europe next year for under $30,000.
为何重要：豪华电动汽车品牌蔚来现在将在本月底之前推出一款针对大众市场的新车型，以及一款价格低于30,000美元的小型电动汽车将于明年在欧洲上市。
The company is also known for employing battery swapping for its EVs, which Li believes will largely aid the company's market value similar to how cloud services contribute to companies like Alibaba, Tencent, and Amazon now.
该公司还以使用电池更换电动汽车而闻名，李认为，这将在很大程度上提高公司的市场价值，就像云服务现在对阿里巴巴、腾讯和亚马逊等公司的贡献一样。
Li has also been previously noted as checking out rival vehicles including the Tesla Model 3. In September, pictures of him checking out the refreshed Tesla Model 3 at the IAA Mobility show in Munich circulated on social media. While some joked about it, others commended his enthusiasm for gauging the competition.
此前还有人指出，李正在检查包括特斯拉Model 3在内的竞争对手车辆。9月，他在慕尼黑的IAA Mobility展上查看更新的特斯拉Model 3的照片在社交媒体上流传。有些人开玩笑，而另一些人则称赞他对衡量比赛的热情。
Check out more of Benzinga's Future Of Mobility coverage by following this link.
通过以下方式查看更多本辛加的《出行未来》报道 点击这个链接。
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Photo courtesy: Nio
照片提供：Nio