'McDonald's Is Making A Massive Investment In Digital Marketing' - Restaurant Business
'McDonald's Is Making A Massive Investment In Digital Marketing' - Restaurant Business
“麦当劳正在对数字营销进行大规模投资”-餐饮业
The fast-food giant is shifting spending to digital marketing and plans to invest "hundreds of millions" into digital innovation, including new ordering channels, personalization and loyalty.
这家快餐业巨头正在将支出转移到数字营销上，并计划将 “数亿美元” 投资于数字创新，包括新的订购渠道、个性化和忠诚度。
McDonald's is planning to invest "hundreds of millions of dollars" to upgrade its digital marketing capabilities over the coming years as the major fast-food giant shifts more of its marketing spending toward those channels.
麦当劳计划在未来几年投资 “数亿美元” 来提升其数字营销能力，因为这家主要的快餐业巨头将更多的营销支出转移到这些渠道上。
According to a system message this morning, seen by Restaurant Business, McDonald's plans to create a digital marketing fund in the U.S., accounting for 1.2% of franchisees' revenues, starting in 2025.
根据餐厅业务今天上午看到的系统消息，麦当劳计划从2025年开始在美国设立一个数字营销基金，占加盟商收入的1.2％。
The new digital marketing fund will...
新的数字营销...
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