Blink Charging Co. (NASDAQ:BLNK) shares are trading slightly lower on Wednesday.

The company introduced Blink Care, a new optional maintenance program that aims to enhance customer satisfaction and ensure charger reliability at Blink charging stations.

Blink Care offers an optional service focused on preventive maintenance to maximize charger uptime, ensuring optimal performance for EV charging products, the company said in a press release.

"Blink prides itself on addressing feedback from EV drivers and station owners to evolve our equipment and services to satisfy customer needs and expectations," explained Siddhartha Kodgi, Vice President of Operations at Blink Charging.

Charger owners receive detailed reports on maintenance and charger status with each service visit.

Blink Care is compatible with Blink's current warranty programs for Level 2 and DC fast chargers.

Level 2 benefits consist of two annual on-site check-ups, cleaning, RFID card reader inspection, testing, and detailed reports. DC fast chargers include these benefits along with filter and coolant inspection and replacement if required, the company added.

The company was recently in the headlines for securing a contract as an official EV charging provider for the state of New York.

Under the deal, Blink Charging and New York joined forces to electrify state and municipal fleets and provide public charging solutions for employees, residents, and visitors.

Price Action: BLNK shares are trading lower by 1.71% to $2.87 at last check Wednesday.

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Photo: courtesy of Blink