Along with the continuous rise in economic and income levels, in order to continuously meet the needs of the masses for a better life, the country has clarified the National Health Plan and the National Plan for the Development of Aging Services and the Elderly Service System in the “14th Five-Year Plan”, which clearly requires a gradual increase in the level of national health security and old-age care security.

The development of the insurance industry is shifting from simple sales of insurance products to experiential marketing in scenarios required by customers, and is being upgraded from “product-driven” to “service-driven”. “Big Health” is one of the best fulcrums. China Taibao responded positively to national policies and formulated the “Big Health” strategy as early as 2020, closely surrounding national strategies such as “Healthy China” and “Pension Finance,” and laid out an insurance+health ecosystem. Its subsidiary China Taibao Life Insurance adheres to “customer-centered”, actively responds to changes in customer needs and behavior, builds a “golden triangle” of products+services around “health security, pension inheritance, and wealth management”, provides differentiated and personalized comprehensive solutions, and continuously improves the supply capacity for health and pension services.

By the end of 2023, in terms of health management service innovation, it targets the two major tracks of physical rehabilitation hospitals and health management services, covering the high-quality needs of “prevention, diagnosis, treatment, and rehabilitation”; in terms of high-quality community pension, “Taibao Home” has formed a national layout of 12 cities and 14 parks, with 8 open communities, with a total investment reserve of nearly 16,000 beds; in terms of home care services, the “100 Years Home”, a one-stop smart home pension solution for the elderly, starting with the three major needs of safety, medical treatment, and care, directly hit the core pain points of the elderly living alone at home.

In 2024, China Taibao's “Big Health” strategy should continue to dig deep into health care network resources, achieve deep integration and organic integration of the main insurance business and medical care system, enhance core operational service capabilities, build a “product+service” golden triangle of wealth, health, and pension, improve the differentiated product system, and promote the main insurance industry.

Gold Series Critical Illness Insurance is the “gold” brand of China Taibao Life Insurance's critical illness insurance products. Since its launch, it has been loved by customers and has won a good reputation. Over the past 10 years, it has accumulated more than 13 million active policy customers. In order to thank customers for their companionship and support along the way and implement the “Big Health” strategy, on the occasion of the 33rd anniversary of China Taibao, China Taibao Life Insurance launched a special “Love Companionship · Double Upgrade” reward campaign for old Gold Series customers. The reward campaign includes two major products, namely “Taibao Caring Insurance (Exclusive Edition) Critical Illness Insurance” and “Taibao Changxuan Series Life Insurance”; It has three major characteristics, namely “double upgrade”, “one guarantee”, and “benefit the whole family”. Plus Insurance Caring Insurance (Premium Edition) increases critical illness coverage, which can be achieved through long-term insurance coverage Pension plan upgrade; “Definitely” means that the valid insurance amount is determined to increase by 3.0% every year until the end of life; “Benefit the whole family” means that the whole family shares the eligibility for Caring Insurance (Exclusive Edition) to benefit the family. The details of the specific insurance liability, exemption, hesitation period, waiting period and other rights and obligations relating to the product are based on the corresponding product terms disclosed on the official website of China Taibao Life Insurance or contact the sales staff of China Taibao Life Insurance close to you for specific details of the consultation event.