Monotaro ＜3064＞ announced consolidated financial results for the 1st quarter (24/1/3/3) of the fiscal year ending 2024/12 on the 25th. Sales increased 11.5% from the same period last year to 69.139 billion yen, operating profit increased 10.9% to 8.901 billion yen, ordinary profit increased 11.1% to 8.984 billion yen, and quarterly net profit attributable to parent company shareholders increased 10.0% to 6.256 billion yen.
The company actively developed sales promotion activities by placing internet advertisements on search engines and acquiring new customers centered on search engine optimization (SEO) efforts to display the company's website higher in search engines, direct mail using mail and mailing leaflets optimized for each customer, and special price sales on a daily basis, etc. In addition, TV commercials were broadcast and efforts were made to further raise awareness. Furthermore, in order to respond to various demands that increase as the customer base expands, we have prepared approximately 23 million items as products handled on the website as of the end of this first quarter, and approximately 559,000 items in stock that can be shipped on the same day. Meanwhile, sales of indirect materials through system cooperation with partner purchasing management systems targeting large enterprise customers also steadily expanded in terms of the number of customers and sales.
As a result of these measures, 244,004 new customers were acquired during this first quarter, and the number of registered members as of the end of the first quarter was 9,350,525 accounts.
In addition to the domestic business described above, the Korean subsidiary NAVIMRO Co., Ltd. promoted active customer acquisition activities centered on the placement of internet advertisements to expand the customer base, and proceeded with the expansion of products handled and inventory products.
Regarding the full-year consolidated earnings forecast for the fiscal year ending 2024/12, the initial plan for sales is 286.57 billion yen, up 12.7% from the previous fiscal year, operating profit of 35.82 billion yen, up 13.6% from the same period, ordinary profit of 35.835 billion yen, and net income attributable to parent company shareholders of 15.1% to 25.096 billion yen remains unchanged.