Recently, Kuaishou-W (01024) e-commerce launched a 618 promotion. Shangda registration began on April 27 and continued until the end of the promotion.
The Zhitong Finance App learned that recently, Kuaishou-W (01024) e-commerce launched a 618 promotion. Shangda registration began on April 27 and continued until the end of the promotion. According to reports, this year's big promotion cancelled the pre-sale gameplay, and the official “spot sale” began on May 20, starting a 42-day shopping carnival.
Specifically, the big promotion is divided into three stages: May 20 to May 31 is the “Talent Carnival and Early Purchase” campaign, June 1 to June 18 is the “Explosive Category Day” and “Super Weekend” event, and from June 19 to June 30, Kuaishou Mall will host the return of popular products. During the big promotion period, Kuaishou e-commerce will anchor good products at low prices, and work collaboratively from marketplaces/pan-shelves, live broadcasts, short videos, etc., to enable Shangda to boost sales.