Zhitong Finance App News, Baiao Family Interactive (02100) announced that in the first quarter of 2024, the company had 5.9 million quarterly active accounts and 900,000 quarterly paid accounts, all unchanged from the previous quarter. The average revenue of paid accounts for the quarter was RMB 170.1, up 13% from the previous quarter. The month-on-month increase was mainly due to the company's current games continuing to launch innovative and interesting game content, and users' willingness to pay continued to increase.
In the first quarter of 2024, Baiao continued to focus on competitive game segmentation tracks, continue to implement the long-life cycle operation strategy of refined intellectual property (IP), actively cultivate IP content, and maintain high-frequency and high-quality game content iterations. The company's core game products operate steadily and excellently, and actively collaborate with various brands across borders to root excellent traditional Chinese culture in games, enhance IP value, and win the love of many players. The mobile game “Obi Island: The Land of Dreams” collaborated with the Imperial Palace Culture IP “World in the Palace” to launch the “Forbidden City” version, replicating the “Forbidden City” oversized scene, “Qingming River Map · Illusion”, and Imperial Palace Cats, and using cultural relics colors and elements to launch exquisite linked fashion, so that players can immersively experience the charm of traditional Chinese culture and promote the integration of Chinese cultural elements and games across borders. At the same time, the company's classic IP “Legend of Auchi”, which has been in operation for many years, launched the 2024 New Year version of “Advent, End of Shenglong!” The new characters and the new “Dragon Clash” sandbox gameplay have been well received by players, and players' activity and stickiness have continued to improve.
Looking forward to the future, Baiao will continue to maintain a high investment in R&D, make every effort to create a rich product matrix, and launch more unique game products. Currently, the company is actively developing and testing a number of products in various competitive segments, and plans to launch them in the global market one after another. Among them, “Aura Star 2” (formerly codename Project BN), a 3D multiplayer pet turn-based RPG mobile game, will soon be launched in the domestic market. At the same time, while actively grasping the domestic market, Baiao is also continuously exploring and deploying overseas markets with great potential to accelerate the pace of globalization. Currently, many products are being actively planned and launched. In addition, Baiao will continue to explore the latest breakthroughs and potential applications of artificial intelligence-generated content (AIGC) technology in game development to continuously enhance its competitive advantage in core segments.