April 25, 2024
Publisher: Shiseido Co., Ltd.
sustainability
The crown sponsorship tournament “SHISEIDO Tahiti Pro” will open on 5/22 (Wednesday)
～Donate to the marine conservation organization “Coral Reaches” that protect Tahitian corals～
The brand SHISEIDO*, which is developed by Shiseido in 88 countries and regions around the world, will co-sponsor the “SHISEIDO Tahiti Pro” tournament to be held in Tahiti, French Polynesia for 2 consecutive years from 2024/5/22 to 31.
2024 is the Olympic year, and surfing competitions will be held on the same island of Tahiti. Tahiti's “Chopoo Wave” is said to be the world's most feared wave, and surfers are tested for their high mental strength and skill. This year's “SHISEIDO Tahiti Pro” will be a unique opportunity for the world's best surfers to compete ahead of the Olympics. You can also watch the tournament from the WSL website below.
SHISEIDO is implementing the “SHISEIDO BLUE PROJECT,” an activity to protect the ocean globally under the theme of “Respect for Oceans” through suncare. Through a partnership with the global surfing organization “WSL (World Surf League),” we will spend time with the ocean, carry out activities with surfers who value the ocean, convey the significance of this project to local communities and the next generation of children, and continue activities to protect the beautiful ocean.
*It is a global prestige brand representing the Shiseido Group, which develops skin care, makeup, sun care, and fragrance products in 88 countries and regions around the world. With skin care and makeup equipped with the latest technology, we maximize the power of each customer to become beautiful, and achieve beauty full of vitality both mentally and physically.
Coral Reef Restoration and Conservation Activities and Support in Tahiti
SHISEIDO is implementing the “SHISEIDO BLUE PROJECT,” which carries out activities etc. to protect the ocean globally under the theme of “Respect for Oceans” through suncare. This project is the second year that Tahitian coral regeneration and conservation activities have been carried out. This year, as WSL's global sustainability partner, we will carry out coral restoration and protection activities with the cooperation of WSL's non-profit organizations “WSL PURE”, “WSL One Ocean”, and the marine conservation organization “Coral Regeneration” before the main event is held. We will follow up on the coral reefs that were protected last year, and we are planning workshops to improve their health. In order to convey the importance of protecting coral ecosystems to local communities and surfers, Kanoa Igarashi, an ambassador for this project, and local children will also participate.
We will also donate through the WSL PURE grant program to continue our marine conservation efforts. These funds will be used for coral restoration projects carried out by the marine conservation organization “Coral Restoration”. We will promote awareness and participation of local communities in marine conservation, and support the conservation and protection of the beautiful corals that symbolize Tahiti at the main conference venue.
About SHISEIDO BLUE PROJECT's efforts
Since 2019, SHISEIDO has been promoting the “SHISEIDO BLUE PROJECT” under the theme of “Respect for Oceans” together with WSL, a global surfing organization, and pro surfer Kanoa Igarashi. In 2023, we collaborated with over 100 environmental conservation organizations, including local communities and surfers, and carried out more than 17 activities aimed at preserving and protecting the world's oceans. Going forward, we will continue to promote it together with various communities, such as local people and children.
About BLUE PROJECT Global Ambassador Kanoa Igarashi
Top professional surfer who represented Japan in the 2020 Tokyo Olympics surfing competition silver medalist. Since 2019, I have been disseminating information to the world on my own SNS as a global ambassador for this project.
[profile]
Birthday: 1997/10/1 Height: Approx. 180 cm
Residence: Huntington, California
Languages: English, Portuguese, Japanese, Spanish, French
Main achievements: 2022 ISA World Championships gold medal, 2020 Tokyo Olympics surfing competition representative silver medalist representing Japan.
*Please note that the information described in this release is current at the time of publication and may differ from the latest information.