On April 22, China Mobile Games (00302), a leading manufacturer in the domestic IP gaming sector, issued an announcement stating that Pearl River Investment Management will appoint Jiang Yukai to join the board of directors of China Mobile Games as a non-executive director. After it joined, the board of directors of China Mobile Games was composed of eight members.

Regarding Pearl River Investment Management's move to join the board of directors of China Mobile Games, both sides agreed that it was a “1+1>2” positive feedback alliance.

Among them, Jiang Yukai said, “Since this year, the domestic game industry's product cycle and industry boom have continued to improve, and the game industry's value revaluation has gradually begun. We have long been optimistic about AI technology's long-term reshaping of game production methods. As a Hong Kong-owned game company with the core advantages of AI+IP+ game products, China Mobile Games will also launch its self-developed flagship product “Fairy Sword World” this year. We firmly believe that the company's long-term growth value will gradually be recognized and will bring rich returns to investors.”

In fact, it's more than that. As the “e-sports investment tycoon” behind Pearl River Investment Management looms in, the outside world also seems to be very optimistic about the union between the two.

According to reports, Jiang Yukai is currently the investment director of Guangdong Pearl River Investment Management Group Co., Ltd. The group has four major sectors: energy, electricity, roads and bridges, and new infrastructure/new energy. Jiang Yukai has been responsible for foreign investment for a long time and has rich investment experience. He has successively been responsible for the equity investment mergers and acquisitions and private equity investment business of Pearl River Investment Management Group, leading investment in a number of large-scale infrastructure projects, including Guangdong Huaxia Yangxi Power Plant (the world's top ten coal-fired power plants), and led the preparation and establishment of the Pearl River Plus Logistics Private Equity Fund.

What's more worth mentioning is that the actual controller behind Pearl River Investment Management is also a famous investment tycoon in e-sports.

According to the Zhitong Finance App, the actual controller of Pearl River Investment Management is Zhu Yihang, the eldest son of Zhu Mengyi's family, and Zhu Mengyi is the founder of Hesheng Creative Development Group Co., Ltd., known as the “hidden hegemon” in the real estate industry. By the end of 2023, Pearl River Investment's total assets exceeded 64.5 billion yuan, annual revenue exceeded 22.2 billion yuan, and cumulative net profit exceeded 19.7 billion yuan.

Zhu Yihang himself not only controls Guangdong Pearl River Investment Management Group, but also founded EDG eSports Club and Super Sports Group because of his love for e-sports games, and has been on Hurun's 100 Wealth List and Hurun Charity List many times. However, due to his passion for setting up e-sports channels, Zhu Yihang's investment in e-sports is also constantly expanding, and is involved in businesses such as e-sports education, e-sports-themed industrial parks, MCN agencies, and animation IP pan-entertainment sectors, with the aim of building a comprehensive enterprise for e-sports games and pan-entertainment.

The current alliance between Pearl River Investment Management and China Mobile Games also seems to have begun with Zhu Yihang's optimism about the value of Chinese mobile games — as early as April 2021, Zhu Yihang subscribed for 56.4 million shares of Chinese mobile games through its investment company Wide Fortune because he was optimistic about the value of Chinese mobile games. Now, with Jiang Yukai, investment director of Pearl River Investment Management, officially joining China Mobile Games as a non-executive director, this also means that the shares held by Pearl River Investment Management have increased, which indicates that Zhu Yihang will further deepen its equity ties and investment layout in the game business through China Mobile Games.

Looking at the above, it can be seen that as Pearl River Investment Management deepens its investment in China Mobile Games, China Mobile Games will obviously receive multiple support to further enhance the company's performance capabilities. On the one hand, it comes from a business coupling effect. Sectors such as E-sports Pan-Entertainment under Pearl River Investment Management and the Hesheng Commercial Offline Shopping Mall under the family will deepen all-round cooperation with China Mobile Games, or will further enrich the business layout of China Mobile Games. On the other hand, the hidden value brought by Pearl River Investment Management is also important, that is, as Pearl River Investment Management continues to increase mobile games in China, it also shows Zhujiang Investment Management's confidence in the long-term strategy and development of mobile games in China. Therefore, there are plenty of reasons to believe that Pearl River Investment Management's entry into the board of directors of China Mobile Games may accelerate the value transition of China Mobile Games.