― Organize alumni for science outreach activities by utilizing membership NFTs and verify the possibility of providing incentives and school enrollment support from third parties ―

R&D organization “Dentsu Innovation Initiative” of the Dentsu Group, Inc. (Headquarters: Minato-ku, Tokyo; Representative Executive Officer, President and Global CEO: Hiroshi Igarashi; Capital: 74.60.81 million yen; hereinafter “the Company”)^※1” (hereinafter “DII”) has agreed to begin joint research with Japan's first DAO (Decentralized Autonomous Organization) corporation “Table Unstable DAO LLC,” with media artist Ochiai Yoichi (Tsukuba University Library Information and Media Associate Professor, Digital Nature Development Research Center Director (hereafter, Mr. Ochiai)) and others as representative employees.

Until now, we have worked with ODK Solutions and other joint research companies to conduct science outreach activities centered on Mr. Ochiai “Table Unstable - Ochiai Yoichi Summer School^※2” and a demonstration experiment of a Web3.0 wallet using a photoreal avatar UI at Kinki University^※3We have been proceeding with verification of the applicability of blockchain technology in the field of education, etc. In response to the establishment of Table Unstable DAO LLC as the first joint company type DAO in Japan according to the DAO law that came into effect today, DII will begin new joint research with the company as an R&D partner. The objectives of this joint research are as follows.

Verification of the possibility of managing an alumni community using membership NFTs

Verification of the possibility of providing incentives from third parties to membership NFT holders

Verification of the possibility of providing school and employment support services for membership NFT holders

DAO refers to an organization that works to achieve a common mission by utilizing smart contracts, which are blockchain technology, and tokens such as NFTs as governance instruments. It is an organization where participants themselves have ownership of an organization called a “governance token,” and participants can operate autonomously even if there is no operating company or board of directors. From the viewpoint of organizational management, it is expected to lead to transparency in governance, reduction of organization/asset management and execution costs, and from a management perspective, it is expected to lead to sustainable growth through the generation of economic zones using tokens.

Therefore, we issue membership NFTs that function as governance tokens for Table Unstable DAO LLC to alumni who have participated in Table Unstable - Ochiai Yoichi Summer School and have graduation certificate NFTs and university students who have participated in DII science outreach activities/demonstration experiments etc. such as Kinki University, and it is a niche values community that places interest and concerns about specific themes In addition to organizing alumni members, we will examine ways to utilize NFTs to realize incentives that capture community characteristics for intellectual co-creation networks based on niche values different from those for mass use, and the possibility of using NFTs to realize school enrollment and employment support services based on future niche identity characteristics.

*1: DII is an in-house organization that promotes R&D for the entire Dentsu Group. In addition, we have formed a cross-group organization “web3 club (web3 club)” to conduct research and practice new businesses in the Web3 domain in collaboration with three companies: Dentsu Inc., Dentsu Research Institute Inc., and Septeni Incubate Inc. For details on the launch of “web3 club,” please see the release below.
URL:https://www.group.dentsu.com/jp/news/release/000804.html

*2: Please see the following release for details.
URL:https://www.group.dentsu.com/jp/news/release/000680.html　

*3: Please see the following release for details.
URL:https://www.group.dentsu.com/jp/news/release/001078.html　

More than

[Contact information for inquiries regarding this R&D activity]
Dentsu Group Inc. Dentsu Innovation Initiative Suzuki　　
URL:https://innovation.dentsu.com/　
Email:innovation-initiative@dentsu.co.jp

[Contact information for inquiries regarding the release]
Dentsu Group Inc. Group Corporate Communications Office Kojima, Shimazu
Email:group-cc@dentsu-group.com