SHANGHAI, April 19, 2024/PRNewswire/ -- Baozun E-Commerce Co., Ltd. (NASDAQ: BZUN and HKEx: 9991) (“Baozun”, “Company” or “Group”), a leader, pioneer and digital commerce enabler in the Chinese brand e-commerce service industry, today announced the appointment of Catherine Zhu (Catherine Zhu) as the company's chief financial officer. Mr. Arthur Yu, who has been the company's chief financial officer since 2020 and was the president of Baozun e-commerce last year, will continue to serve as president of Baozun e-commerce.
Mr. Qiu Wenbin, founder, chairman and CEO of Baozun Group, said, “We warmly welcome Catherine to our executive team. Catherine has a deep professional background in financial management. Her four years of experience at the company gave her a deep understanding of Baozun's business development and corporate culture. At the same time, we would like to express our sincere thanks to Arthur for his outstanding contributions in both positions over the past year. We are also full of confidence that he will focus his energy in the future to lead Baozun's e-commerce business sector into the next stage. With the strengthening of the management team and diversification of Baozun's business under the expansion of the three business segments, we have full confidence in the company's future development and continued strategic transformation.”
Mr. Arthur Yu, President of Baozun E-Commerce said, “We warmly welcome Catherine as our Chief Financial Officer. Over the past four years, I've had the privilege of working with Catherine and seen her progress in her career at Treasure. Having successfully handed over the position of chief financial officer to a competent successor, I can now focus on leading the Baozun e-commerce business segment into the next stage of growth.”
Ms. Zhu Yanjie has rich experience in financial management and leadership across industries. She joined Baozun in 2020 as Chief Financial Officer, and has since held several important positions. Currently, she is Vice President of Finance. Prior to joining Baozun, she held key positions in various companies from 2013 to 2020, including Shanghai Abry Information Technology Co., Ltd., Shanghai Kaiyu Information Technology Co., Ltd., Experience (Shanghai) Exhibition Service Co., Ltd., Shanghai Pudong Porsche Sales & Service Co., Ltd., and Lianshi Construction Engineering (Shanghai) Co., Ltd. Ms. Zhu began her career at the Shanghai branch of KPMG Huazhen Certified Public Accountants (Special General Partnership), where she worked as an audit manager from 2005 to 2013. Ms. Zhu has a bachelor's degree in business administration from Shanghai International Studies University, and holds a certificate from the China Institute of Certified Public Accountants (CICPA) and a certified internal auditor (CIA).
Safe Harbor Statement
This press release contains forward-looking statements. These statements are made in accordance with the “safe harbor” provisions of the US Private Securities Litigation Reform Act of 1995. Such forward-looking statements can be identified from terms used such as “will”, “anticipate”, “anticipate”, “future”, “plan”, “believe”, “estimate”, “potential”, “continue”, “continue”, “target”, “guide”, “future”, “outlook” and similar statements. Non-historical factual statements, including statements relating to the Company's strategy and goals, completion of planned transactions, or statements of interest, are or contain forward-looking statements. Forward-looking statements involve inherent risk and uncertainty. A number of factors may cause actual results to differ materially from those contained in any forward-looking statements, including but not limited to those contained in the Company's filing with the US Securities and Exchange Commission and in announcements, notices or other documents published by the Company on the Hong Kong Stock Exchange Limited website. All data provided in this press release is based on assumptions the Company believes are reasonable up to that date, and the Company assumes no responsibility to update any forward-looking statements other than in accordance with applicable law.
About Baozun E-commerce Co., Ltd.
Founded in 2007, Baozun Group is a leader, pioneer and digital business enabler in the e-commerce service industry for Chinese brands. Baozun Group's business covers East Asia, Southeast Asia, Europe, North America and other countries and regions, serving more than 450 brands in various industries around the world.
Baozun Group's three major business lines are Baozun E-Commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI for short). The three business lines go hand in hand, implementing the Group's goal of high-quality and sustainable business development, adhering to “technology makes the future of business”, continuously empowering brand partners and helping Baozun move to a new stage of development.
For more information, please refer to the website.
For investor and media enquiries, please contact:
Baozun E-commerce Co., Ltd.
Ms. Wendy Sun Shu
Email: ir@baozun.com