Jinwu Financial News | Western Securities released a research report stating that the company realized the institutional operation transformation of leading IP live e-commerce, completed the layout of the three major platforms Douyin, Taobao, and JD, and successfully built a standardized and replicable matrix-based live broadcast room operation model. According to the company's latest announcement, in 2024Q1, the company completed a total GMV of about 2,432 billion yuan, an increase of about 25% over the previous year.
According to the bank, the company helps brands achieve cross-private domain traffic through live streaming, while attracting public domain user traffic, creating brand recognition effects while providing consumers with higher quality and lower cost products. In the future, the company will explore industrial belts for specialty products in various regions and carry out industrial belt layout to meet the consumer positioning needs of different groups of people.
The bank predicts that in 24/25/26, the company's revenue will reach 1,443/19.62/2.3 billion yuan, and net profit to mother will reach 1.96/2.97/361 million yuan, respectively, and yoy +64.1%/51.4%/21.5%. It is optimistic that the penetration rate of the company's future products and customer base will increase sustainability, and maintain a “buy” rating.