Bosideng (03998) rose more than 4%. As of press release, it rose 4.17% to HK$4.52, with a turnover of HK$112 million.
The Zhitong Finance App learned that Bosideng (03998) rose more than 4%. As of press release, it had risen 4.17% to HK$4.52, with a turnover of HK$112 million.
According to news, Bosideng recently teamed up with the authoritative fashion media “Fashion Bazaar” to launch a new summer sunscreen product launch event in Shanghai to launch the “Hot Sun Series 3.0” and “Urban Light Outdoor” series products. In addition, the company collaborated with the Beijing Film Festival to help raise the topic level. It is reported that in the summer of 2023, the company's sunscreen products achieved revenue of about 500 million yuan, a significant increase from about 100 million yuan in the same period last year.
Komo previously anticipated that Bosideng's retail sales of sunscreen clothing will increase more than fivefold in FY2024 and double in FY2025. The company's profit forecast for the 2024-2026 fiscal year was raised by 1% to 3% to reaffirm the “gain” rating, and the target price was raised from HK$4.9 to HK$5.4. Zheshang Securities believes that the company's sunscreen business has increased its professionalism and further diversified categories, which will help break through the summer performance of the new fiscal year.