Anta Sports (02020) rose nearly 4% and rose 3.98% at press time to HK$84.85, with a turnover of HK$258 million.
The Zhitong Finance App learned that Anta Sports (02020) rose nearly 4% and rose 3.98% at press time to HK$84.85, with a turnover of HK$258 million.
According to the news, the company announced yesterday that in the first quarter of 2024, the retail value of Anta brand products (based on retail value) achieved a positive increase in the number of units compared to the same period in 2023. In the first quarter of 2024, the retail value of FILA brand products (in terms of retail value) achieved a positive increase in the number of units compared to the same period in 2023. In the first quarter of 2024, the retail value (in terms of retail value) of all other brand products (excluding brands newly added to the group after January 1, 2023) showed a positive increase of 25-30% compared to the same period in 2023.
CICC released a research report on this, saying that the company continues to promote channel upgrading. The efficiency of Anta's famous stores in 2023 has reached 1 million yuan/month, ANTA SNEAKERVERSE has increased its layout in high-line channels, and FILA has renovated about 10% + of its stores every year, all of which have brought about an improvement in business quality. On the product side, the global sales of the Owen series products released in 1Q24 were outstanding. The company plans to moderately build more Owen series products in 3-4Q24, and at the same time, 2Q24 will start cooperating with Olympic marketing to launch more Olympics-related products. We are optimistic that the company's channel optimization and new product creation will bring superior growth than the industry.