Bosideng (03998) rose more than 3%. As of press release, it was up 3.37% to HK$3.99, with a turnover of HK$30.291,900.
The Zhitong Finance App learned that Bosideng (03998) rose more than 3%. As of press release, it had risen 3.37% to HK$3.99, with a turnover of HK$30.291,900.
According to the news, Bosideng recently teamed up with the authoritative fashion media “Fashion Bazaar” to hold a new summer sunscreen product launch event in Shanghai to launch the “Hot Sun Series 3.0” and “Urban Light Outdoor” series products. According to reports, in the summer of 2023, the company's sunscreen products achieved revenue of about 500 million yuan, a significant increase from about 100 million yuan in the same period last year. Shanxi Securities expects revenue from sunscreen products to reach 1 billion yuan in 2024.
Morton Daikon pointed out that comparing Bosideng's latest sunscreen clothing with competitor products such as Uniqlo, Beneunder, Descente, Kolon, Nike, Adidas, and Fila, the bank concluded that Bosideng has broader/more clear category coverage, better performance, quantitative indicators and excellent value for money, and the company is expected to gain more market share. The bank expects Bosideng's retail sales of sunscreen clothing to increase more than fivefold in FY2024 and double in FY2025.