On April 15, Huawei's official Weibo posted several videos about the Huawei P series and stated that the Huawei P series was officially upgraded to the “Huawei Pura.”

On the morning of the 16th, Yu Chengdong, executive director of Huawei and CEO of Terminal BG, told reporters, “Pura70 can be considered a P70. There will be good news in two days.”

The official Weibo account of the Huawei terminal posted three videos in a row to warm up the new phone that is about to be released. Notably, the Huawei P series will officially be renamed “Huawei Pura,” and the new phone will also be named “Huawei Pura 70.”

According to the reporter's understanding, the newly renamed Huawei Pura 70 series is expected to be released at the end of this month.

A staff member at the Huawei flagship store told the media that the phone is expected to be launched before the end of the month and may be on the shelves at any time. Currently, blind orders are accepted, and the price is expected to be similar to the Mate 60. Third-party agencies are optimistic about the sales volume of the Huawei Pura 70 series.

Guo Mingyi, an analyst at Tianfeng International Securities, previously predicted that compared to the P60 series released in 2023, shipments of the P70 series will increase significantly in 2024.

If demand for mobile phone inventory recovery is strong, P70 shipments are expected to increase 230% to 13-15 million units; if demand slows down, it is also expected to increase 150% to 10-12 million units.

Companies related to Huawei mobile phone accessories:

Shunyu Optical Technology (02382): Citi published a research report on Sunyu Optics's launch of an upward catalytic observation on the 30th, indicating that the HUAWEI Pura 70 series will be launched within the month, and that new products will be launched soon, which may have a positive impact on Sunyu's stock price and give it a “buy” rating, with a target price of HK$63.5. The bank pointed out that the release of a new flagship model by Huawei may drive an increase in smartphone shipments in China and trigger capital to be transferred to the smartphone supply chain. It believes that Shunyu is one of the beneficiaries of the trend of upgrading specifications. In addition to having a leading position in this model's mobile phone lenses, it may also supply periscope modules, which will help drive the average sales price and profit growth of the product.

Ruisheng Technology (02018): Market news, the biggest selling point of the P70 series is a major upgrade in the optical zoom function. The latest technology uses a drive motor module to achieve continuous optical zoom on the phone. The value of this module is about 300.00 yuan (RMB). The core of being lightweight and compact is the MIM structural parts that use the latest design, accounting for 25-30% of the value, and the supplier for both is the only one. The module supplier is Ruisheng Technology, but it is not Ruisheng Technology's camera module department but the acoustics department; it only uses the camera department's workshop.