Unlock popular city break destinations with rich neighborhood experiences

SHANGHAI, April 17, 2024 /PRNewswire/ -- Recently, Hilton Group announced that it has signed an agreement with Shanghai Jinshan Urban Construction Investment Group Co., Ltd. to jointly build the Hilton Group's first lifestyle brand hotel in Shanghai —Shanghai Binfenli Hilton Jiayueli Hotel. The hotel is scheduled to open in 2025 and has 251 guest rooms. It is located in Fengjing Town, Jinshan District, a new “gold” point for cultural tourism, next to the high-profile LEGOLAND Shanghai Resort, to provide guests with a stay experience characteristic of the local neighborhood.

Xia Nong, President of Business Development, Greater China and Mongolia, Hilton GroupHe said, “We are very excited to bring the Hilton Jiayueli brand to Shanghai, which has further expanded the layout of Hilton Group's lifestyle brands in megacities in China. We look forward to Hilton Jiayueli Hotel in Shanghai in the near future to bring a high-quality and unique stay experience to guests visiting the Jinshan Fengjing Cultural Tourism Destination.”

Zhuang Jian, Chairman of Jinshan City Investment GroupHe said, “Relying on the Hilton Group's insight into the cultural tourism consumer market and rich experience in international hotel management, Hilton Hyatt Regency Shanghai incorporates elements of Eastern and Western culture into the entire development and design process. By creating a golden combination of 'park+shopping street+hotel', it enhances the infinitely diverse immersive experience in the shopping district and promotes the resort to become a new landmark for leisure tourism in the Yangtze River Delta.”

With deep insight into local culture and life, the Shanghai Binfenli Hilton Jiayueli Hotel will exert the superposition effect of “Shanghai First Store” + “International Brand” + “Quality Service” to create a relaxed and enjoyable vacation atmosphere, an educative and enjoyable family living space, and a caring and comfortable service experience, so that guests can immerse themselves in the vivid charm of local life.

Jinshan District, where the hotel is located, is the southwest gateway to Shanghai. It has rich traditional folk culture and ancient town charm. It has natural landscapes such as Zhujing Donglin Temple, Fengjing Ancient Town, and Langxia Ecological Park. The scenery is beautiful and rich in people and things. The façade of the Shanghai Binfenli Hilton Jiayueli Hotel is designed using the Chinese “mortise” structure, blending traditional Chinese woodwork with the dynamic style of the Jiayueli brand; the overall design of the hotel connects the comfort and relaxation of Jiangnan Water Town with the bustling atmosphere of an international city using modern deconstruction and restructuring methods to subtly reinterpret local elements, such as red bricks, water nets, granaries, etc., through modern design and environmentally friendly materials, leading guests to deeply experience the culture and customs of Shanghai Jinshan.

The hotel plans to be equipped with a specialty restaurant and lobby bar to present culinary art and a cheerful atmosphere in a unique space with authentic flavors, making it a dining and leisure place for guests to gather and check in. The hotel will have supporting facilities such as an indoor and outdoor children's playground and an outdoor lawn, making it an ideal choice for a family vacation. In addition, the hotel will also be equipped with a unique “Yueyi Station” to provide guests with service facilities such as luggage storage boxes, changing rooms, and showers for early or late departures to take care of their needs at any time. There is also 1,180 square meters of meeting and banquet space to provide comprehensive support for conference activities.

At the same time, Hilton Group and Jinshan City Investment Group will further deepen exchanges, seek more opportunities for cooperation, and jointly help Jinshan District to provide a more diverse range of hotel services and lodging experiences to build an iconic cultural tourism destination.

About Hilton Group 

Hilton Group (NYSE: HLT) is an internationally renowned hotel management company with 22 outstanding hotel brands, with more than 7,500 hotels and nearly 1.2 million guest rooms in 126 countries around the world. The Hilton Group has always been committed to the founding vision of “filling the world with sunshine and warmth, and making guests feel 'warm and hospitable”. Over its 100 years of development, the Hilton Group has served more than 3 billion guests. The Hilton Group topped the “World's Best Workplaces” list by “Fortune” magazine and the Institute for Excellent Workplaces; it has been a global industry leader in the Dow Jones Sustainability Index for seven consecutive years. The Hilton Group has launched advanced services including Digital Key Share (Digital Key Share), automatic room upgrades for Gold and Diamond Card members, and “Direct Booking Connected Rooms” to continuously improve the guest experience. Through the award-winning customer loyalty program “Hilton Honors”, over 180 million members can redeem great value points for accommodations. Through a freeHilton Honors Exclusive APP, guests can easily complete accommodation reservations. For more details, please log in stories.hilton.comYou can also contact the Hilton Group through the “Hilton Hilton” WeChat account, official Weibo, and the Hilton Honors Chinese app.