BARK, Inc. (NYSE:BARK) said it has expanded its relationship with Shopify Inc. (NYSE:SHOP), the global commerce company.
By using Shopify's tools and data insights, BARK aims to further enhance its customer experience, support scalable growth across its web and mobile platforms, and achieve operational efficiencies.
BARK expects to migrate all of its business units–including barkbox.com and superchewer.com, to its Shopify platform, BARK.co in FY25.
With offerings on one platform, BARK expects to improve its key performance metrics, including traffic, conversion, average order value, and retention.
"Today's announcement marks an important milestone in unifying our commerce platform and ensuring we have the right infrastructure to reach more dog parents and support long-term, scalable growth," said CFO Zahir Ibrahim.
"With Shopify, we're poised to gain valuable insights into customer behavior, improve our ability to cross-sell, drive operational efficiency, and most importantly, bring more joy to dogs and their people everywhere."
Price Action: BARK shares are trading lower by 3.2% at $1.09 on the last check Tuesday.
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