Agreement will Enable BARK to Migrate all of its DTC Businesses onto a Unified, Leading Edge Platform
BARK, Inc. (NYSE:BARK) ("BARK" or the "Company"), a leading global omnichannel dog brand with a mission to make all dogs happy, today announced it has expanded its relationship with Shopify, the leading global commerce company. By leveraging Shopify's robust market-leading tools and data insights, BARK aims to further enhance its customer experience, support scalable growth across its web and mobile platforms, and drive operational efficiencies.
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The Company expects to migrate all of its business units–including barkbox.com and superchewer.com, to its Shopify platform, BARK.co, in fiscal 2025. With all of its offerings on one platform, the Company anticipates improvements across several key performance metrics including, traffic, conversion, average order value, and retention.
"Today's announcement marks an important milestone in unifying our commerce platform and ensuring we have the right infrastructure to reach more dog parents and support long-term, scalable growth," said Zahir Ibrahim, Chief Financial Officer of BARK. "With Shopify, we're poised to gain valuable insights into customer behavior, improve our ability to cross-sell, drive operational efficiency, and most importantly, bring more joy to dogs and their people everywhere."
Through this migration, BARK can leverage Shopify's robust e-commerce solutions, which afford the Company the agility to test innovative ideas, quickly deploy new features, and adapt to changing market trends. This transition also promises a more seamless shopping experience for dog parents, elevating awareness of the Company's growing product portfolio and ensuring it has the agility to support its long-term growth ambitions.
"We are thrilled to welcome BARK as they embark on this journey of growth and innovation with Shopify. Our platform and expertise, combined with BARK's unwavering commitment to crafting exceptional products, position us to enhance experiences for dog parents and create a lasting impact for dogs worldwide," said Ali Orr, Head of Consumer Goods at Shopify. "We look forward to supporting the expansion of BARK's customer base, optimizing their customer acquisition costs, exploring new channels for discovery and conversion, fostering customer loyalty, and future-proofing their business."