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BARK Expands Relationship With Shopify To Drive Growth And Operational Efficiencies; Expects To Migrate All Of Its Business Units–Including Barkbox.com And Superchewer.com, To Its Shopify Platform, BARK.co, In Fiscal 2025

BARK Expands Relationship With Shopify To Drive Growth And Operational Efficiencies; Expects To Migrate All Of Its Business Units–Including Barkbox.com And Superchewer.com, To Its Shopify Platform, BARK.co, In Fiscal 2025

BARK擴大與Shopify的關係以推動增長和運營效率;預計將在2025財年將其所有業務部門——包括Barkbox.com和Superchewer.com——遷移到其Shopify平台Bark.co
Benzinga ·  04/16 08:08

Agreement will Enable BARK to Migrate all of its DTC Businesses onto a Unified, Leading Edge Platform

協議將使BARK能夠將其所有DTC業務遷移到統一的前沿平台上

BARK, Inc. (NYSE:BARK) ("BARK" or the "Company"), a leading global omnichannel dog brand with a mission to make all dogs happy, today announced it has expanded its relationship with Shopify, the leading global commerce company. By leveraging Shopify's robust market-leading tools and data insights, BARK aims to further enhance its customer experience, support scalable growth across its web and mobile platforms, and drive operational efficiencies.

BARK, Inc.(紐約證券交易所代碼:BARK)(“BARK” 或 “公司”)是全球領先的全渠道狗品牌,其使命是讓所有狗狗都開心,今天宣佈擴大了與全球領先的商業公司Shopify的關係。通過利用 Shopify 強大的市場領先工具和數據洞察,BARK 旨在進一步增強其客戶體驗,支持其網絡和移動平台的可擴展增長,並提高運營效率。

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本新聞稿以多媒體爲特色。在此處查看完整版本:

The Company expects to migrate all of its business units–including barkbox.com and superchewer.com, to its Shopify platform, BARK.co, in fiscal 2025. With all of its offerings on one platform, the Company anticipates improvements across several key performance metrics including, traffic, conversion, average order value, and retention.

該公司預計將在2025財年將其所有業務部門——包括barkbox.com和superchewer.com——遷移到其Shopify平台Bark.co。由於所有產品都集中在一個平台上,該公司預計將在包括流量、轉化率、平均訂單價值和留存率在內的多個關鍵績效指標上得到改善。

"Today's announcement marks an important milestone in unifying our commerce platform and ensuring we have the right infrastructure to reach more dog parents and support long-term, scalable growth," said Zahir Ibrahim, Chief Financial Officer of BARK. "With Shopify, we're poised to gain valuable insights into customer behavior, improve our ability to cross-sell, drive operational efficiency, and most importantly, bring more joy to dogs and their people everywhere."

BARK首席財務官查希爾·易卜拉欣表示:“今天的公告標誌着統一我們的商務平台和確保我們擁有合適的基礎設施以吸引更多的狗父母並支持長期、可擴展的增長方面的一個重要里程碑。”“藉助 Shopify,我們有望獲得對客戶行爲的寶貴見解,提高我們的交叉銷售能力,提高運營效率,最重要的是,爲世界各地的狗及其人帶來更多歡樂。”

Through this migration, BARK can leverage Shopify's robust e-commerce solutions, which afford the Company the agility to test innovative ideas, quickly deploy new features, and adapt to changing market trends. This transition also promises a more seamless shopping experience for dog parents, elevating awareness of the Company's growing product portfolio and ensuring it has the agility to support its long-term growth ambitions.

通過此次遷移,BARK可以利用Shopify強大的電子商務解決方案,這使公司能夠靈活地測試創新想法,快速部署新功能並適應不斷變化的市場趨勢。這種轉變還承諾爲養狗者提供更加順暢的購物體驗,提高了人們對公司不斷增長的產品組合的認識,並確保其能夠靈活地支持其長期增長目標。

"We are thrilled to welcome BARK as they embark on this journey of growth and innovation with Shopify. Our platform and expertise, combined with BARK's unwavering commitment to crafting exceptional products, position us to enhance experiences for dog parents and create a lasting impact for dogs worldwide," said Ali Orr, Head of Consumer Goods at Shopify. "We look forward to supporting the expansion of BARK's customer base, optimizing their customer acquisition costs, exploring new channels for discovery and conversion, fostering customer loyalty, and future-proofing their business."

“我們很高興歡迎BARK與Shopify一起踏上這段增長和創新的旅程。我們的平台和專業知識,加上BARK對打造卓越產品的堅定承諾,使我們能夠改善狗父母的體驗,爲全球的狗狗創造持久的影響。” Shopify消費品主管阿里·奧爾說。“我們期待支持BARK客戶群的擴大,優化他們的獲客成本,探索新的發現和轉化渠道,提高客戶忠誠度,並使他們的業務適應未來。”

声明:本內容僅用作提供資訊及教育之目的,不構成對任何特定投資或投資策略的推薦或認可。 更多信息
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