Veritone, Inc. (Nasdaq: VERI) experienced a significant surge in its stock price during the after-market trading session on Monday. The value of Veritone's shares increased by an impressive 5.91%, reaching $4.84 at the latest observation. This uptick enabled the stock to fully recover from a 5.97% decline in the regular session, closing at $4.57. The rise in VERI stock on the US market followed the announcement of product enhancements.
To embrace data privacy and protect advertising income, Veritone (VERI) announced enhancements to its Advertising and Content Intelligence Suite. The AI-powered suite provides a wide range of apps and services designed to help media companies, marketers, and broadcasters maximize their advertising campaigns, content, and viewer engagement.
The package, which makes use of Veritone's aiWARE corporate AI platform, offers a number of features like analytics, ad verification, media monitoring, and content discovery. The upgrades to Veritone's Advertising and Content Intelligence Suite empower customers to mitigate data granularity loss from Google Analytics GA4 with Attribute Pixel, offering a data-driven alternative for gathering web traffic insights and reducing reliance on third-party analytics.
Additionally, the suite introduces Industry Lift Benchmarking to demonstrate the value of customers' linear advertising investments, providing comparative performance data segmented by industry category and region, thereby offering compelling proof-of-performance data for campaign optimization.
Furthermore, the enhancements include the restoration of critical insights with Google Big Query ("GBQ") Connection, an automated workflow facilitating seamless web data sharing. This connection adapts linear broadcast attribution to evolving technological needs, providing platform-agnostic support for enhanced data granularity.
Moreover, the introduction of the Watchlist Kickstarter feature in Veritone Discovery streamlines the automation of tailored watchlists and recap reports, delivering them directly to the customer's inbox. Veritone, at Booth #W1642 in the Las Vegas Convention Center West Hall, is exhibiting its Advertising Content and Intelligence Suite during the 2024 NAB Show in Las Vegas, which runs from April 13 to April 17.