The Zhitong Finance App learned that Starry Sky Chinese (06698) rebounded by more than 5% and rose 5.47% at press time to report HK$5.4, with a turnover of HK$3.43 million.
Guotai Junan released a research report saying that in March, the national film market was not weak during the off-season. The box office increased 46.1% year on year. Among them, the number of movie viewers increased 36.4% year on year, and the average ticket price increased 7.1% year on year. The bank said that the volume and price of the film market rose sharply in March, and the Qingming and May 1st movies are expected to benefit: 1) While cinema and ticketing platforms are benefiting from the increase in the total box office of the Qingming program, they are also participating more in the production and distribution of leading films; 2) imported film distributors will benefit from the introduction of a large number of films into the mainland market; 3) film demand is not declining. Film companies that screen in Qingming and May 1st are expected to benefit.
According to reports, according to 2021 revenue, the company is the largest variety show IP creator and operator in China, with a market share of 1.6%. The company also owns and operates a huge IP library of Chinese movies, and is also a Chinese music IP creator and operator. The company has built an ecosystem with rich IP resources, and the company's original and entertainment content can be used to attract viewers.