JAL has been certified as the highest rating of “5 Stars” for 7 consecutive years for continuing to provide customers with high-quality products and services leading the aviation industry in the “World Airline Star Ratings” implemented by SKYTRAX (*).
SKYTRAX conducts strict audits and evaluates websites, airports, and in-flight services provided by airline companies. Currently, only 10 companies in the world, including JAL, have been certified as “5 stars.”
(*) Airline rating agencies based in the United Kingdom (reference URL:https://skytraxratings.com/the-worlds-5-star-airlines)
Customer Experience Division General Manager Norimasa AokiCustomer Experience Division Deputy Division Junko Nagasakihara
[Evaluation points (SKYTRAX CEO's comment)]
This highest 5 star rating for JAL was a particularly high evaluation of the quality of products and staff service provided by JAL to customers. JAL will introduce an exciting new model (Airbus A350-1000) in 2024, and we expect continued progress and further improvements in standards.
[JAL Initiatives]
Based on the “Design Your Story” concept of having each customer “design” how they spend their time, from the beginning to the end of the trip, we deliver products and services that customers can spend their time according to their preferences and values.
・Smooth and consistent procedures from reservation to check-in, in-flight, and arrival
“JAL SMART AIRPORT” shortens waiting times for check-in and baggage drop (expanded to all 9 airports after spring 2024)
“JAL SMART” realizes safer, more secure, and speedy inspections without taking out a computer or liquid at the security checkpoint
“SECURITY” (introduced at Naha Airport following Haneda Airport)
・Lounge service that delivers comfort right from the start of your trip
Coffee hand drip service and shoe shine service at Haneda Airport International JAL First Class Lounges
Space design such as seats and interiors to suit the diverse ways customers spend their time, such as meals and work
・Products to enjoy in-flight time
High-quality guest rooms that express the traditional beauty of Japan on the A350-1000, which is the first new flagship aircraft in about 20 years
An amenity kit using art by a contract artist of Heralbony Co., Ltd. as a pouch design
Initiatives to connect the Japanese region with the world, such as providing special in-flight meal menus using excellent specialty products
・Services to create memorable moments
High level of knowledge about the safety of flight attendants and products and services, and hospitality that is close to each and every customer
Going forward, we plan to continue making improvements so that customers can enjoy a more convenient and comfortable trip by improving the convenience of the app/web and introducing new fuel-efficient equipment such as the A350-900 and A321neo. As a “5 star” airline, we will continue to work to deliver valuable experiences to our customers through travel.
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