Mingchuang Premium (09896) rose more than 5%. As of press release, it had risen 5.12% to HK$43.15, with a turnover of HK$35.411,000.
The Zhitong Finance App learned that Mingchuang Premium (09896) rose by more than 5%. As of press release, it had risen 5.12% to HK$43.15, with a turnover of HK$35.411,000.
According to the news, Mingchuang Premium co-branded Chiikawa sales are booming, and there is a phenomenon of queuing up all night long. According to media reports, the 10-hour sales of the joint pop-up store reached 2.68 million yuan, the three-day operating performance exceeded 8 million yuan, and the customer unit price was over 1,000 yuan. Furthermore, this series of co-branded products was officially launched in stores and online channels nationwide on April 8.
According to Fangzheng Securities, according to Mingchuang Premium's FY 2023 report, the average annual revenue of a single store is 2.1 million yuan, and the customer unit price is 37.6 yuan. The sales data of the Chiikawa pop-up store is significantly higher than the average level of Mingchuang Premium stores. With the opening of Chiikawa products in stores across the country, the bank believes that Mingchuang Premium is expected to receive higher customer traffic than stores in the same business district, boosting single-store performance.