Responding positively to the “Healthy China” strategy, the insurance industry is an extremely important participant in it. China's Taibao adapts to the times and actively promotes“Big health”Strategy and abundant service supply are driving the number of customers actually using Taibaoda Health Services to rise rapidly. Two years ago, only about 1 million people used too many health services, butIt has reached 7.14 million people in 2023. Among the more than 7 million service users, “health consulting” services are the largest in volume and account for the highest proportion. The main reason behind this is”Taiyi butler” support.
A subsidiary of Taibao, ChinaTaiyi butlerContinue to advance“Family Doctor+Managed Care”With its strategic layout, users can solve health problems through a 7*24 hour online service platform. In addition, the number of users of “specialty drug services” and “caregiver services” is also growing rapidly. Taiyi managers continue to make breakthroughs in medical service capabilities, customer online operation capabilities, and supply chain service capabilities. At the same time, they are developing a business layout around the elderly and corporate employee groups to provide all-round support for Taibaoda's health strategy in China.
The advantages of consolidating online and offline medical service capabilities are highlighted
In May 2023, Taiyi Manager released”Digital health records”, achieveFamily Doctor 2.0The upgrade has further promoted the implementation of the concept of managed care, and continuously optimized the user service path and quality of Taiyi Manager.
As a domestic professional one-stop family doctor and managed medical service platform, Taiyi Manager creates a seamless disease prevention and treatment link from home to hospital for Chinese people. Through disease prevention, expert consultation and drug delivery, offline medical treatment, and post-hospital rehabilitation, Taiyi Manager provides high-quality professional medical services throughout the link from family health care to pre-treatment, in-clinic and post-treatment. We strive to prevent diseases early, detect diseases early, treat major diseases well, and recover well after illness.
Currently, Taiyi Butler has more than 1,000 people”Health caretaker+self-established doctor+external expert” The service team, with its own doctors, has an average of 10 years of clinical experience, covering common specialties such as general medicine, internal medicine, surgery, gynecology, pediatrics, dermatology, and traditional Chinese medicine. External cooperative experts cover the top three public hospitals in the four regions of North China, Shanghai, Guangzhou, and Hangzhou, with nearly 90% of experts at the level of deputy director or above. At”Companion Health Management+Dual Medical Service” Under the model, professional teams can provide users and the elderly and children in their families with a full range of health solutions, from healthy living to medical treatment, 7*24 hours a day. Continuously improve the service capabilities of Internet medical care, and finally achieve it”Rapid diagnosis of minor diseases, standardized management of chronic diseases, accurate transformation of major diseases“Closed loop service.
Based on the family medicine system, Taiyi Manager actively integrates “online to home to store”Quality medical and health service resourcesIt has been extended from medical treatment and consultation to health services, including health promotion, disease prevention, health care, medical beauty, etc. By the end of 2023, Taiyi Manager had reached cooperation with over 1,300 of the top three hospitals; more than 7,000 cooperative pharmacies; the direct offline pharmacy network covered more than 40,000; the service network of medical examination institutions covered more than 1,000 and served more than 80,000 people; and more than 2,800 other medical/aesthetics/dentistry/ophthalmology companies.
Exploring new models to further cultivate the field of old-age care
The 14th Five-Year Plan clearly proposes “improving the population service system by focusing on 'one old, one child',” and the “Eleventh Five-Year Plan for the Development of Civil Affairs in Shanghai” also emphasizes the importance of the “9073” pension system.
Last year, China Taibao Life Insurance and Taiyi Manager launched a smart home pension solution for the elderly”Hundred years old house”, starting with the three major needs of safety, medical treatment, and nursing care, we have planned a multi-faceted service system including safety stewards, medical care stewards, and nursing caretakers to directly address the pain points of home care, provide diverse and caring care for the elderly, and reduce children's worries.
By the end of 2023, the coverage capacity of “Hundred Years Old Home” had been expanded to 60 cities, and offline experience centers had been set up in 33 cities, including Shanghai, Beijing, Chengdu, Qingdao, and Suzhou, to benefit more needy elderly people through continuous deep-rooted service content.
In this context, Taiyi Manager has also upgraded second-generation nursing service products —”A companion to enjoy(care, enjoyment, companionship)”. The service integrates medical treatment, caregiver care, health care, and family doctor services, and establishes a closed loop of online and offline services to comprehensively solve the many pain points of patients in the medical treatment process, and achieve “someone to accompany patients, take care of them in the hospital, live outside the hospital, and have medical questions about rehabilitation”, providing targeted support for Taiyi Manager's advancement in the field of health care.
BModern scenario managed medical care protects the health of enterprise employees
As another breakthrough in promoting the accelerated implementation of managed care, Taiyi Manager expanded the B-side scenario and launched one targeting the health of enterprise employees”Taiyi Clinic”, providing continuously upgraded personalized services.
In November of last year, Taiyi Clinic's corporate health management service was renewed and upgraded, providing new ideas for solving the increasingly prominent health problems of enterprise employees. Its service field has expanded to include comprehensive physical, mental and spiritual care for employees, providing customized health management solutions for employees, helping enterprise employees maintain physical and mental health through digital management, intelligent services, and robotic services, and respond more calmly to workplace health problems.
Taiyi Medical Clinic covers three major medical and health product systems. The corporate health “employee” motivation plan focuses on comprehensive health management for employees and families, reducing the risk of serious illness through multi-dimensional health management; penetrating the health care plan into the workplace to create intelligent services that can soothe the body and mind, combined with online medical management to improve the health and happiness of employees; the Internet outpatient plan provides good medicine, and achieves both corporate fee control and discounts on pharmaceutical services to solve employees' daily health problems.
Optimizing services with patient capacity to promote medical insurance integration
As the family doctor treatment model and efficiency continue to be optimized, users' digital health files are becoming more and more refined, and the linkage between online and offline closed-loop services and the insurance business is becoming more mature. Through deep integration of health management services and insurance products, the coverage is broadened, and services are integrated into claims processing to help insurance products evolve from “people who protect health” to “protect people's health”.
Last year, Taiyi Manager successively belonged to Taibao in China”Home Security 2.0”,”Blue health insurance” and other product upgrades provide health management services such as family doctors, specialty management, and offline medical treatment. These collaborative innovations are driving changes in the health insurance industry, so that insurance can also become a health steward that always accompanies users.
Guided by the concept of managed medical care, Taiyi Manager promoted the inclusiveness of high-quality medical resources in all aspects, achieved business reach among needy groups such as the elderly and corporate employees, and achieved both quantitative and qualitative improvements.Up to now, Taiyi Manager has provided more than 600w health management services, 55w drug services, more than 900w registered users, and 99% customer satisfaction.