~ A special event inviting 8 people by lottery will also be held for 2 days on 4/6 and 7 ~
We provide super personal styling services at ZOZO's first physical store operated by ZOZO Co., Ltd. (Headquarters: Chiba City, Chiba Prefecture, President and CEO: Kotaro Sawada)”Niaulab by ZOZOIt is a project to experience “suitable” styling using new Polo Ralph Lauren spring/summer items carried out at” (hereinafter, suitable lab), and celebrities supported by Gen Z carried out prior experiences. Also, a special event “RALPH LAUREN × niaulab by ZOZO” will be held over 2 days on 4/6 (Sat) and 4/7 (Sun) to invite 8 people by lottery.
Through a super personal styling service that proposes “suits” by multiplying ZOZO's unique AI from a suitable lab with the knowledge of professional stylists, this project proposes “suitable” styling using items developed in the lab that suits Polo Ralph Lauren's new spring/summer products from the desire that younger people can know the appeal of Ralph Lauren, which is loved by a wide range of generations and enjoy it on a daily basis, from the desire that younger people can enjoy the appeal of Ralph Lauren on a daily basis Implementation has been decided as. Famous people from Nagumo Shoma, Anzai Seirai, and Julia, who are supported by Gen Z ahead of the special event, experienced this project, and introduced their “suitable” styling on a special page and personal SNS. After the experience, comments such as “The balance between casual and formal is perfect, and the rough style that isn't too stiff is fresh” and “although it's casual, it's clean like Ralph Lauren, so I was asked to update my usual self.”
Applications for the special event to be held from tomorrow have already been closed, and 1,069 people applied, which is a ratio of about 134 times the 8-person slot.
Going forward, we will continue to provide opportunities for people to enjoy fashion even more by working on various projects with brands through suitable laboratories.
＜Project Overview＞
Project name
RALPH LAUREN × niaulab by ZOZO
RALPH LAUREN × niaulab by ZOZO ポロ ラルフ ローレンの春夏新作アイテムを使ってZ世代から支持される著名人が"似合う"スタイリングを先行体験！
Using RALPH LAUREN × niaulab by ZOZO Polo Ralph Lauren's new spring/summer items, celebrities supported by Gen Z experienced “suitable” styling ahead of time!
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