Prussia Group Holdings (02486) announced its 2023 annual results, with revenue of approximately 726 million yuan (RMB, below...
According to the Zhitong Finance App, Prussian Group Holdings (02486) announced its 2023 annual results, with revenue of about 726 million yuan (RMB, same below), up 17.45% year on year; profit attributable to company owners was 115.02 million yuan, a year-on-year decrease of 78.18%; profit per share was 0.1 yuan.
In 2023, the Group achieved gross profit of about 94.9 million yuan during the reporting period. The decline was mainly due to (1) active reasons: the downturn in the industry is both a crisis and an opportunity. On the premise of ensuring its own survival, the Group maintained its leading position and market share in the industry by sacrificing some profit expectations. At the same time, it has also achieved the strategic goal of enabling customers to accelerate the digital transformation of offline business, laying a solid foundation and completing a long-term layout for the Group's digital field sales and marketing solution business; and (2) passive reasons: brands and channel customers are affected by the overall market environment and downward trends in the industry, adjusted retail expectations and investment in offline marketing promotion, and increased the game with downstream service providers, thus indirectly causing the profit margins of the industry to be greatly squeezed.