The high-profile Xiaomi SU7 press conference came to an end, and the appetizing pricing mystery was finally revealed!

After the sale starts at 10:00, it will break 10,000 in 4 minutes, and it will break 20,000 in 7 minutes!

At the press conference on the evening of March 28, Lei Jun announced that the Xiaomi SU7 is divided into three versions. The standard version is priced at 215,900 yuan, the pro version is 245,900 yuan, and the max is 299,900 yuan.

Delivery of the Xiaomi SU7 Standard Edition and Max Edition began at the end of April, and delivery of the Pro version began at the end of May. Before April 30, a series of accessories such as refrigerators, speakers, and leather seats will also be given away.

In addition to the price, the press conference and the Xiaomi SU7 also had quite a few highlights, topping the list tonight on Weibo!

At the beginning of the press conference, Boss Lei first delivered an emotional speech, confessing that it was difficult to build a car. He was surprised that even a giant like Apple would give up.

On the same night, the big bosses of many car companies came to the scene to support Boss Lei in building cars.

Earlier, Wei Jianjun of Great Wall also joined forces with Boss Lei to give each other new cars... Netizens bluntly said that Mr. Lei did not lose money in this wave.

Getting to the point, Boss Lei began to introduce the configuration highlights of the Xiaomi SU7. In fact, most of them have already been announced before. Let's take a look at some of the highlights.

In terms of exterior design, there are four major color systems and nine colors in total.

Regarding the joke of “Baoshimi,” Boss Lei also confessed:

The Xiaomi design is directly based on Porsche. The shape of the Xiaomi car will not be out of date for decades, and the real car is much better than the picture.

Netizens complained, what's more, isn't it just copying?

Other design features include teardrop-shaped headlights, halo taillights, 175-degree ripple curved surface, semi-hidden doorknobs, four wheels, four types of tires... these have all been revealed before.

One of the highlights is sun protection. The canopy glass is too hot in summer, a consensus point; Xiaomi has put a lot of effort into this.

The UV protection rate of the canopy glass is 99.9%, and the insulation rate of the front windshield is 97.6%.

Boss Lei showed the results of the Xiaomi SU7 sunscreen test: exposed to 38℃ for 1.5 hours, the temperature inside the car was 12℃ lower than the new version of the Tesla Model 3.

In terms of key battery life and acceleration, the Xiaomi SU7 achieved zero hundred acceleration in 2.78 seconds and a top speed of 265 km/h, directly rival the Porsche Taycan.

Boss Lei said that he was excited every time he drove, and the acceleration was still strong at low temperatures.

The entire series has a long battery life. The standard version starts at 700 kilometers (surpassing the Model 3 long battery life version). When commuting to work, charging once a week, it can run for four or five hours at high speed.

The Xiaomi SU7 Max has a battery life of 801 km, making it the only train in China that can achieve 2-second acceleration and 800km battery life at the same time.

In terms of hard power, netizens also have to admit that they are “unable to work”!

Speaking about battery life, Boss Lei said that “battery life” is the most expensive configuration for trains. Xiaomi piles also have technology, and battery life will continue to increase in the future.

In terms of fast charging, the Xiaomi SU7 charging information was announced: all models are “global silicon carbide”, and all models are not picky. Max version of the 871V high voltage platform, 510 km of energy reserve in 15 minutes; standard 486V high voltage platform, 350 km of energy replenishment in 15 minutes.

Boss Lei announced the price of the Xiaomi home charging station. The 7kw charging power version is priced at 3,999 yuan, and the 11kw version is priced at 5,999 yuan.

If you don't buy a Xiaomi charger, the three-way charging station is 99.9% compatible.

Xiaomi is also preparing to build a Xiaomi supercharging station. Using the 600kW liquid-cooled overcharging scheme, the first planned cities of Beijing, Shanghai, and Hangzhou will be gradually built.

In terms of autonomous driving, Xiaomi's smart driving solution, Xiaomi Pilot Max City NOA, began user testing in April, officially opened 10 cities in May, and launched nationwide in August.

Importantly, it's free to use for a lifetime!

Boss Lei said that intelligence is the soul of automobiles, and Xiaomi's goal of autonomous driving is to enter the first camp in the industry in 2024.

Finally, it comes to Xiaomi's greatest strengths: intelligence and ecology.

In terms of intelligence, the biggest highlight is the self-developed car-end model and multi-modal integration of the whole vehicle's perception to create a smarter little love.

For example, when you're about to enter the tunnel, you can ask Xiao Ai, “How long is this tunnel?” For example, you asked, “What kind of car is the car in front of you?” Xiao Ai students can use the visual ability of the front camera of the car to identify.

Other features include five-screen linkage, automatic mobile phone connection, one-click Pin application, support for smart parking assistance...

In terms of ecology, Xiaomi remains open, and Apple users will also have a great experience driving a Xiaomi car. The Xiaomi SU7 will support wireless CarPlay and support iPad in the car.

Of course, what you want in the end is your own ecology. There are quite a few smart speakers and ambient lights around this press conference, just unimaginable; there are no accessories that Xiaomi doesn't have.

Netizens complained that Xiaomi Auto Parts City was officially launched.

Of course, the market's biggest concern is price.

The 2024 NEV price war is still raging. Strong rivals surround the similar price range, putting pressure on Xiaomi. The following image shows the current situation as a picture.

The analysis points out that the starting price reached 215,900 yuan, which meant that Lei Jun still bowed down to “rice noodles.”

Within Xiaomi, controversy continues over how much the Xiaomi SU7 should be priced. If the price is too high, it will be thought that millet is prickly rice noodles and has left the basic market; if it doesn't close the gap with current competitors in the market, it will only make it more difficult if they want to sprint to the high-end again.

Today, this pricing mitigates this problem to a certain extent. Rice fans can not only buy a “time-saving rice” at a good price, but also use this to gain momentum in the high-end market of 200,000 or more.

After the launch of the Xiaomi SU7, the main competitors in 29 cities were Tesla Model 3 and Extreme Krypton 001 and 007, BMW i3 and NIO ET5/ET5T, and BYD Han EV.

Hearing this price, other car company bosses also had mixed feelings...

Li Yanwei, expert member of the China Automobile Dealers Association's expert committee, analyzed:

The core competitiveness of this market segment is price. The price of the newly launched Krypton 007 model started at 209,900, and soon climbed to second place in sales in this segment. The Krypton 001 also stabilized sales volume through price adjustments. After the price reduction of BYD Han EV in March, the cumulative sales volume nationwide reached 12,500 units in the first 12 weeks, of which 29 cities sold 0.68 million units.

By adjusting retail prices, the Xiaomi SU7 competitor stabilized sales within different price ranges, leaving not much room for the Xiaomi SU7. In order to be successful, the Xiaomi SU7 needs to gain 20% market share in this market segment in the first year of sales, that is, more than 60,000 vehicles throughout the year.

It is worth mentioning that with the release of Xiaomi Auto, Xiaomi Auto concept stocks have been extremely active.

According to the Cinda Securities Research Report, Xiaomi cars bring their own traffic, and more than 20 listed companies have indicated cooperation with the Xiaomi car business since it was officially announced that they were building cars. With Xiaomi's own advantages in intelligence, ecological collaboration, fan effects, and channels, Xiaomi car deliveries are expected to gradually increase, and related parts suppliers are expected to fully benefit. The investment opportunities in the Xiaomi automobile industry chain are worth paying attention to. The picture below shows a list of Xiaomi car suppliers.