Feitian Yundong (06610) announced its annual results for the year ended December 31, 2023. The group received revenue...
According to the Zhitong Finance App, Feitian Yundong (06610) announced the results for the year ended December 31, 2023. The group obtained revenue of RMB 1,245 million (same unit), up 16.7% year on year; gross profit of RMB 420.7 million, up 12.5% year on year; profit attributable to company owners was 264 million yuan, up 11.49% year on year; profit per share was 14.6 points.
In 2023, in the face of a complex and changing external environment, all members of Feitian Cloud worked together to firmly grasp the technical trends and opportunities of the times, strive to improve the company's content production quality and service level, optimize internal management models, and focus on providing customers with multi-scenario, cross-ecosystem, and comprehensive AR/VR content and services.
During the reporting period, the company continued to provide high-quality AR/VR marketing services to customers, and domestic marketing business revenue increased 9% year-on-year to 746 million yuan. Influenced by the company's optimization of the advertiser base and the centralization of advertising traffic platforms, the number of the company's advertisers showed a trend of centralization, and the average number of advertising products promoted per month remained stable compared to 2022. Under this trend, the company relied on higher quality content delivery and efficient AR/VR content creation platforms to provide customers with comprehensive AR/VR marketing solutions with higher conversion rates and stronger user stickiness. The number of terminal media also increased from 4,378 in 2022 to 4,780 in 2023, an increase of 9.2% over the previous year.