Sina Technology News reported on the afternoon of March 28 that the 11th China Online Audiovisual Conference was held in Chengdu. At the main forum of the conference, Gong Yu, founder and CEO of iQiyi, delivered a speech. Gong Yu said that China's online video industry has entered a stage of high-quality development. Looking back over the past year, the three major trends in the development of the online audiovisual industry are becoming increasingly clear.
Gong Yu mentioned that the first trend is new works, quality first, and good content becomes the driving force for the development of the industry. Continuing to provide high-quality and diversified content has become the core competitiveness of the enterprise. The second trend is technological innovation, AI empowerment, and film and television industrialization to improve the quality and efficiency of the industry. The R&D and application of the 2023 big model became the core breakthrough point for disruptive technological innovation. The third trend is art integration, cross-border collaboration, and the creation of a new model of entertainment experience.
“Generative AI will have a disruptive impact on the video industry. We need not only to see the tremendous power of technological change, but also not to worry too much. In the world of content creation, human creative intelligence and charm have always had irreplaceable value.” Gong Yu said. (Xu Yuanlei)