On the afternoon of March 28, the 2024 Taobao Content E-commerce Festival announced that it will add 10 billion dollars in cash and 100 billion dollars in traffic this year. Real money will increase investment in content e-commerce, and share the new dividends of doubling growth with anchors, celebrities, organizations, brands, merchants and other ecological partners.
At this festival, Taobao announced a higher growth target for this year: the number of users increased 100% year over year, monthly sales exceeded one million anchors increased 100% year over year, and GMV increased 80% year over year. This goal means Taobao's confidence and determination to invest rapidly in content e-commerce. In order to achieve this goal, in addition to heavy subsidies with real money, Taobao will also invest manpower and resources to support it, continue to promote the full integration of content X live streaming, increase the penetration rate of content e-commerce within Taobao, and normalize the marketing team to break up products.
According to data released by Taobao, in 2023, the number of Taobao content consumers increased 44% year-on-year; the number of live broadcast rooms with monthly sales exceeding one million reached 12,000; 8.63 million new content creators were added, and 770,000 new broadcast accounts were added.