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港股异动 | 哔哩哔哩-W(09626)涨超8% 24年广告收入有望保持较高增速 增长潜力有望进一步释放

Changes in Hong Kong stocks | Bilibili-W (09626) rose more than 8% in 24, advertising revenue is expected to maintain a high growth rate and growth potential is expected to be further unleashed

Zhitong Finance ·  Mar 27 23:34

Bilibili-W (09626) rose more than 8% and rose 8.2% as of press time to HK$88.45, with a turnover of HK$231 million.

The Zhitong Finance App learned that Bilibili-W (09626) rose by more than 8% and rose 8.2% at press time to HK$88.45, with a turnover of HK$231 million.

According to reports, the company previously disclosed financial reports for the fourth quarter and full year of 2023. The total revenue of Station B reached RMB 22.53 billion in 2023, of which total revenue for the fourth quarter reached 6.35 billion yuan. The gross margin increased to 26.1% for 6 consecutive quarters, and the adjusted net loss narrowed sharply by 58% year on year. The net operating cash inflow for the fourth quarter was 640 million yuan, and positive operating cash flow was achieved throughout the year.

CICC pointed out that the company's advertising infrastructure is constantly being improved, and growth potential is expected to be further unleashed. At the performance meeting, the company stated that advertising revenue is expected to maintain a high year-on-year growth rate in 2024. It plans to integrate the delivery system, focus on improving advertising efficiency and penetrating community scenarios, and release more advertising inventory; and the 2024 transaction model may have new highlights. Furthermore, the company may gradually clarify the game business structure, which is expected to advance the progress of core self-research projects and promote agent product launch performance during the year. Galaxy Securities pointed out that the company has recently achieved remarkable results in reducing costs and increasing efficiency. Looking forward to the future, Station B will continue to maintain the healthy growth of the community ecosystem and continuously promote the company's diversified business process based on users. Currently, the company is in a period of growth.

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