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子不语(02420)发布年度业绩 毛利19.55亿元 不断丰富品类结构并构建多元化品牌矩阵

Zi Fu Yu (02420) released annual results with a gross profit of 1,955 million yuan, continuously enriching the category structure and building a diversified brand matrix

Zhitong Finance ·  Mar 27 10:58

Zi Bu Yu (02420) announced the annual results for the year ended December 31, 2023. The group achieved...

According to the Zhitong Finance App, Zi Wu Yu (02420) announced the annual results for the year ended December 31, 2023. The group achieved revenue of 3 billion yuan (RMB, same below) during the period; gross profit of 1,955 billion yuan.

The announcement stated that in 2023, the group will continue to expand and optimize sales channels to cover more markets. The Group has actively entered major emerging e-commerce platforms, effectively achieved a broad sales network layout and accurate coverage of diverse customer groups, and became a new driving force for long-term revenue growth.

In 2023, the Group completed the clean-up of strategic and advantageous products, concentrated resources on popular products, cleaned up some inventory with slow turnover, optimized the inventory structure, and accelerated inventory turnover, thus greatly improving product operation and management capabilities.

In 2023, the Group continued to increase R&D investment in digitalization and made new progress. Through digital construction, front-end consumer trend insight, AI-assisted product design, intelligent advertising and product management, and back-end supply chain collaborative management have been reshaped, and refined management and intelligent operation of the entire business link have been realized, and operational efficiency has been greatly improved.

In 2023, the Group will continue to increase brand investment and build a core brand. The sales revenue of the Group's top ten brands increased by more than 15% year-on-year, and has cultivated many brands with annual sales revenue of over 100 million. At the same time, the continuous enrichment of the category structure and the construction of a diversified brand matrix have laid a solid foundation for the Group's sustainable growth.

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