In 2023, the company continued to focus on consumers and optimize business operations through multiple core strategies such as products, sales and distribution networks, knowledge marketing, and digitalization. During the period, it achieved revenue of about HK$7.323.5 billion, gross profit of about HK$4.54 billion, gross margin increased to 62.0%, and proposed a final dividend of HK6.0 cents per share.
The Zhitong Finance App learned that on March 26, Blue Moon Group (06993) announced the 2023 fiscal year results. In 2023, the company continued to focus on consumers and optimize business operations through multiple core strategies such as products, sales and distribution networks, knowledge marketing and digitalization. During the period, it achieved revenue of about HK$7.323.5 billion, gross profit of about HK$4.54 billion, gross margin increased to 62.0%, and proposed a final dividend of HK6.0 cents per share.
In the second half of 2023, the company made a breakthrough in the product line, launched Jingxiang Foam Body Wash and gradually introduced it to the market. Furthermore, the company continues to promote sales of its best-selling products, such as laundry detergent for underwear, disinfectant laundry detergent, and sports laundry detergent, etc., to diversify its product portfolio.
At the same time, the company continues to optimize its omnichannel sales strategy, focusing on reaching new consumers, improving the operating efficiency of distributors, and increasing brand exposure. In 2023, in addition to continuously optimizing offline channels, the company is also actively expanding emerging online channels. During the “618 Shopping Festival” and “Double 11 Shopping Festival”, Blue Moon remained at the top of the rankings on platforms such as JD and Douyin.
Looking ahead to 2024, Blue Moon said that it will continue to pay attention to consumer needs and innovate products, further enhance omni-channel sales and distribution networks and product penetration, and accelerate digitalization and upgrading of manufacturing networks to improve operational efficiency, so as to continue to develop its advantages and leadership position in the industry. With economic recovery and the introduction of policies to promote consumption in various regions, the company is confident in the consumer industry.