On March 26, at the 2024 Magnetic Conference, Kong Hui, head of Kuaishou (01024) magnetic engine circulation and flow business, shared relevant data on e-commerce operations.
The Zhitong Finance App learned that on March 26, at the 2024 Magnetic Conference, Kong Hui, head of Kuaishou (01024) magnetic engine circulation and traffic business, shared relevant data on e-commerce operations. In 2023, Kuaishou e-commerce GMV increased by more than 30%, the number of merchants increased by more than 55%, the number of commercial GMV grew by more than 50%, the number of customers invested in e-commerce increased by more than 35%, and the customer penetration rate reached 20% in 23 years. In 2024, new global intelligent management capabilities will be enhanced from the three directions of intelligence, simplification, and determination. The upgraded full-site promotion will provide differentiated merchants and multi-scenario solutions. For small and medium-sized businesses, Kuaishou will also lower the operating threshold through more self-service tools.