The Zhitong Finance App learned that in recent years, the overall scale of innovation in China's contract construction industry has continued to expand. According to the data, the overall scale of new development in China's contract construction industry in 2023 will be around 170 million square meters. Urban investment land acquisition, “relief projects”, and affordable housing all provide a broad space for proxy construction. In the past year, Greentown Management (09979) developed an overall scale of 35.28 million square meters, with a market share of over 20%.

The bailout project is the most difficult project in Dai Jianli. The project in distress is complex and non-standard. The project situation is very different, and the original developers are also all different. In particular, investors and buyers lack credit, which also poses higher challenges and requirements for proxy construction companies. As Greentown management is increasingly involved in the “security building” business, how can the bailout project reflect the quality of Greentown, and how can the product quality of the construction project be ensured?

Lin Sanjiu, executive director and executive president of Greentown Management, explained that in response to the difficulties of the bailout project, the bailout project was inseparable from quality control. It faced not only thunderstorms, but also a lack of confidence among new and old customers and suppliers behind the thunderstorm. Therefore, the bottom line of Greentown management is to do what can be done. We must fully invest in the projects we can do, and do it one-in-one to solve the problems of the quality and efficiency of the relief project.

Second, relief projects require not only proxy builders, but also the integration of resources from the government, financial institutions, and suppliers. Greentown Management has invested a lot of energy in resource integration over the past few years.

Third, precisely because of the difficulty of the relief project, the ability requirements for appointing a team are higher than for ordinary projects. In particular, communication skills are very important. First, in the front-end development phase, the company set a high threshold for the quality of the project under construction; after signing the contract, the project was comprehensively inspected and evaluated, and a “symptomatic treatment” was issued on the basis of active communication with the client from the perspective of safety, functionality, aesthetics, and fundamentals; after clarifying the disposal plan, the project was comprehensively managed, requiring all participating units to organize and implement it in strict accordance with Greentown standards.

Lin Sanjiu said that although the relief project is very difficult, through continuous practice, summing up experience and continuous improvement, Greentown management is confident that it will contribute due social responsibility to protect people's livelihood and secure the handover of buildings.