Gelonghui, March 21丨An Lifang Holdings (01388.HK) announced that for the year ended December 31, 2023, the Group's revenue was HK$1,282 billion, down 3.94% year on year, and gross margin fell 45 basis points to 74.59%. The loss attributable to the owner of the company was approximately HK$72.168 million, while the previous year recorded a loss attributable to the owner of the company of HK$51.39 million. The loss per share was HK17.08 cents.
In 2023, the Group will continue to make good use of its multi-brand strategic advantages and adjust the marketing arrangements for seven brands — An Lifang, Fendi's, COMFIT, E-BRA, IVU, Anduo and LIZACHENG in response to market demand. The Group targets increasingly segmented markets, highlights the unique individuality of each brand, meets the various needs and preferences of different customer groups, and strengthens brand competitiveness and expands market share while consolidating flagship brands Anlifang and Fendi's that contribute the most to sales.
In 2023, the Group will continue to improve its sales network. As of December 31, 2023, the total number of retail outlets in the Group was 1,007, of which the number of sales counters and specialty stores was 840 and 167, respectively, a net decrease of 77 from the end of 2022. The Group seizes the opportunities of online sales, actively explores and develops the online shopping market, enhances the overall operating efficiency of the sales network, strategically adjusts the store network, and appropriately integrates the proportion of online and offline sales to achieve the best channel coverage.