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张瑞敏谈砸掉76台冰箱:不是砸了将来质量就上去,而是观念改变了

Zhang Ruimin talks about smashing 76 refrigerators: it's not that if you smash it, the quality will go up in the future; it's a change of concept

新浪科技 ·  Mar 19 09:05

On the evening of March 19, Sina Technology News reported that Haier Group founder Zhang Ruimin was a guest on the live broadcast with Hui tonight to have a conversation with Dong Yuhui, senior partner of Oriental Selection. During the conversation, Zhang Ruimin talked about what is a good management book and said, “As long as it can change your mindset, it's a good book.”

According to Zhang Ruimin, the change in mentality, the fact itself changes people's perception of the facts. Looking back on the fact that 76 refrigerators were destroyed in the early days of his business, he said, “It's not that if 76 refrigerators were destroyed, the quality of the refrigerator would improve in the future, but because at the time, everyone thought it didn't matter; if it broke, it would break down, and it was impossible to realize that they had this responsibility, so we need to change this mentality.”

Zhang Ruimin said that when he started his business at Haier, he was only 35 years old. Seeing Drucker's “Effective Manager” made him feel refreshed by his many opinions. The one that touched him the most was “nothing exciting happened in a well-managed company.”

“At the time, I felt that my views were different from ours. We often had conferences and often did exciting things.” Zhang Ruimin said.

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