Dragon King Group (08493) announced that on March 15, 2024, the company and Lijiang Meishunda Health Management Group...
Zhitong Finance App News, Dragon King Group (08493) announced that on March 15, 2024, the company signed a memorandum of understanding on strategic cooperation with Lijiang Meishunda Health Management Group Co., Ltd. According to the memorandum of understanding, the company and Lijiang Meishun have built a win-win and sustainable strategic partnership in market share and business scope in the field of healthy meals and travel catering through close cooperation between the two parties.
According to the announcement, the memorandum of understanding is valid for one year. Based on its rich experience and technical accumulation in the catering field, the company will create a comprehensive menu design with the theme of healthy meals for Lijiang Meishun's group companies and customer base, and further promote Cantonese cuisine culture to the entire Chinese people with the theme of Hong Kong's tourist cuisine and dining experience.
As the pattern of Chinese travelers visiting Hong Kong changes, the interest of travelers in in-depth travel is increasing. The company believes that through the memorandum of understanding, it will not only give full play to the Group's advantages in healthy and high-quality food, but also help enhance the popularity of the Group's catering brands in China and bring potential growth to the operation of Cantonese restaurants. Therefore, the company believes that the Memorandum of Understanding will have a positive impact on the Group's overall business development.