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港股异动 | 电视广播(00511)午后涨超5% 与优酷再签订深度合作框架协议 将探索IP商业变现

Changes in Hong Kong stocks | TV broadcast (00511) rose more than 5% in the afternoon and signed an in-depth cooperation framework agreement with Youku to explore IP commercial monetization

Zhitong Finance ·  Mar 14 02:21

The TV broadcast (00511) rose more than 5% in the afternoon. As of press release, it rose 2.79% to HK$3.69, with a turnover of HK$9.0912 million.

The Zhitong Finance App learned that the TV broadcast (00511) rose more than 5% in the afternoon. As of press release, it had risen 2.79% to HK$3.69, with a turnover of HK$9.0912 million.

According to the news, in order to further strengthen the cooperative relationship between the two sides, TV and radio announced the signing of another in-depth cooperation framework agreement with Youku. The two sides will expand their existing cooperation and sign a framework agreement for in-depth cooperation. On the basis of the original collaboration, three additional series projects have been added, including the sequel to the “Queen of News” series and “Queen of the News 2.” It is expected that the drama will start filming in early next year.

In addition, in IP commercial monetization, the two sides will also cooperate deeply to open up advertising and commercial monetization opportunities in the Mainland and Hong Kong, including embedded advertising and other innovative business models, to help advertisers expand to a wider regional market and the global Chinese community.

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