The Zhitong Finance App learned that Lexi Group (02540) rose more than 8% and surged 224% in 5 trading days after listing. As of press release, it had risen 8.96% to HK$2.92, with a turnover of HK$8.69 million.
According to reports, Lexi Group was founded in 2015 and is a mobile advertising service provider in China. It mainly provides customers with comprehensive mobile advertising services to market their brands, products and services on media platforms operated by the company's media partners. Lexi Group's services include mobile marketing planning, traffic acquisition, ad material production, ad placement, ad optimization, campaign management, and ad distribution.
Mobile advertising has a huge leading edge in the online advertising industry. According to iResearch's report, based on the total advertising bill, the market size of China's mobile advertising industry increased from about 366 billion yuan in 2018 to about 895 billion yuan in 2022, with a compound annual growth rate of about 25.0%, and is expected to reach about 1,407 billion yuan in 2027. However, it should be noted that although the market size continues to expand, the industry's growth rate will slow sharply, and the compound annual growth rate is expected to be only 8.7% from 2023 to 2027.