Cineplex (TSX:CGX:CA) said Wednesday it recorded box office revenues of $28 million for February 2024.
The company said its February revenue outperformed the North American box office relative to 2019 by 455 basis points due to its content broadening and premium strategies.
Top film performances for the month included Bob Marley: One Love, Apple's Argylle and Marvel's Madame Web, which generated 70% of its box office revenues from premium experiences.
International programming delivered 20% of February box office revenues.
"March is off to a strong start with the highly anticipated Dune: Part Two generating the highest grossing domestic opening weekend in 2024 so far at $82 million; the highest since Barbie in July of last year," the company said in a statement.