On March 13, the online game concept gained momentum. As of press release, Zhangqu Technology had risen by more than 12%, while Huicheng Technology, Dasheng Culture, and Borui Communications had risen and stopped, and Shengtian Network, E-Soul Network, and China Qingbao followed suit.

It is worth mentioning that the cloud gaming sector grew more than 3% in volume, flourished for the fourth day in a row, and hit a new high since the rebound.

According to news, the Global Game Developers Conference will be held in San Francisco from March 18 to March 22. The conference will host hundreds of conferences covering various topics such as AI, VR, AR, audio, vision, and programming. Participating manufacturers include Microsoft, Google, Nvidia, Meta, Adobe, EPIC, Unity, Roblox, Tencent, and NetEase.

Furthermore, on March 12, according to reports, NetEase will officially announce the return of the Blizzard game national uniform at the end of March and the beginning of April. NetEase Mutual Entertainment Guangzhou is responsible for operation and marketing, which is consistent with what Zhang Dong, the former head of NetEase Blizzard, said. However, at present, NetEase has not officially clarified the relevant information.

At the time, a player immediately analyzed:Blossoming = Spring, Dragon Gin = Year of the Dragon, which means it is likely to be announced in March, and can be enjoyed from April to May. Now it looks like the good news is getting closer!

NetEase Blizzard collaboration continues

According to reports, NetEase Mutual Entertainment Guangzhou will be responsible for this national service operation, while Thunder Fire will assume marketing responsibilities. This indicates that the two major NetEase Gaming business groups will join forces to jointly promote the revival of Blizzard games in China.

The competition said it will be within a month, that is, within the period from the end of March to the beginning of April, then NetEase Guangzhou will operate it, and Lightning will be responsible for marketing.

According to the Nuclear Competition report:After resuming cooperation this time, NetEase will no longer set up a dedicated department to operate Blizzard games, but will be operated under the NetEase Mutual Entertainment Cooperative Product Division like other cooperative products.Currently, the only product “Diablo: Immortal”, which the two parties are still collaborating on, is also being developed by the Guangzhou team of NetEase Mutual Entertainment's Singularity Division. However, the return of national uniforms will follow the pace of “World of Warcraft” updates.

According to the World of Warcraft 2024 schedule released by Blizzard, there were four major updates this year, namely 10.2.5, 10.2.7, the eve of 11.0, and 11.0. 10.2.5 has already been released. Most likely, it will return along with the 10.2.7 version in early spring (March-April), and no later than the eve of 11.0 (June).

Industry experts believe that the cooperation between NetEase and Blizzard will bring new vitality to the Chinese and global gaming market. As the Chinese game market continues to mature, domestic and foreign game companies will cooperate more frequently. This will not only enhance players' gaming experience, but also help promote the development of the global game industry.

The “Gaming Industry Spring Festival Gala” GDC will be held soon!

According to the official website of the Global Game Developers Conference, the 2024 Global Game Developers Conference (GDC) will be held in San Francisco from March 18 to 22.

The application of AI in games has progressed from a “usable outlook” last year to a “multi-dimensional application with remarkable results” this year. At GDC in 2023, the application of AI in games is still in its infancy. It is mostly an application of tools such as AI to generate text, images, and codes.

After a year of development, large models and multi-modal technology have all made tremendous progress. Judging from the GDC 2024 conference theme, the application dimension of AI in games has improved, and the results have been remarkable:

1. AI+ game tools are richer;
2. Improving the application dimension of AI+ games;
3. AI+ game applications have achieved remarkable results.

As the Global Game Developers Conference approaches, the industry is looking forward to the application of AI technology in the game field. Looking back at the 2023 GDC Conference,AI has become the biggest keyword. Leading companies in the industry, such as Microsoft, Ubisoft, and Roblox, shared how AI can revolutionize game production/operation, including reducing costs and increasing efficiency, and creating new gameplay, which has also driven the A-share game sector to rise sharply.

This year's conference is expected to further explore the penetration of AI in game production and operation, and its impact on game categories. According to industry insiders,The valuation of the gaming sector is low, and policy pressure is gradually easing. Coupled with the advent of the product cycle, AI technology is expected to bring new growth impetus to the game industry.