The Dentsu Group (brand: “dentsu”; headquarters: Dentsu Group, Inc.; location: Minato-ku, Tokyo; representative: Hiroshi Igarashi, President and Global CEO; hereafter, “Our Group”) has newly appointed Shirli Zelcer (Shirli Zelcer) as a member of the Group Management Team as a newly established “Chief Data & Technology Officer.” In the future, Shirley will oversee all of Dentsu's data-driven and technology-enabled products and platforms to support clients' business transformation and sustainable growth.
Shirley has over 20 years of combined experience in the fields of analytics and insights, business advisory and organizational design, AI and data science, and cloud and marketing technology. Most recently, as head of the analytics and technology department at Merkle (Merkle), he led a global division consisting of more than 5,600 engineers across the Americas, EMEA, and APAC regions. In the future, in his new role, he will work closely with Global President - Gene Lin, who is in charge of global practices, and will lead the formulation, development, and creation of commercial impact related to data and technology strategies within Dentsu's practice, particularly in media, CXM, and creative areas. Furthermore, by leading teams newly formed from each practice and promoting consistency and interoperability, we will further integrate capabilities and provide better solutions to clients.
Note that the position of “Chief Data & Technology Officer” is overseen by Michael Komasinski, CEO of Dentsu Americas and Global President of Dentsu Group Inc. - Data & Technology.
Comment from Hiroshi Igarashi, Representative Executive Officer, President and Global CEO of Dentsu Group Inc.
“Data and technology innovation are two of our most important efforts to create differentiation, and we have been leading the market for many years in developing, implementing, and applying unique platforms that give our clients a competitive advantage. We are delighted to bring together the strength of the entire organization, refine our capabilities, and appoint Shirley to a new role that aims to keep both dentsu and our clients at the forefront of innovation.”
CEO of dentsu Americas and Global President of Dentsu Group Inc. - Data & Technology
Michael Komasinski's comments
“When she was at Markle, Shirley gathered teams from around the world and promoted a wide range of extremely important projects, from implementing data infrastructure to advanced media mix modeling, personalization strategies, and developing custom-made AI solutions. I'm very excited to see what kind of impact Shirley, who has extensive experience in successfully partnering with many clients up until now and has a proven ability to solve business issues by utilizing cutting-edge technology solutions, can have an impact by taking on a more global role at Dentsu in the future.”
Comment from Shirley Zelser, the newly appointed Chief Data & Technology Officer
“Dentsu has reached an important time of transformation in its history, and in the midst of data and technology evolving at an unprecedented pace, I feel refreshed to take on a new role this time. Dentsu has been making major initiatives in the AI field over the past few years, and I am convinced that by combining AI with Dentsu's own and partner technologies, we can create clear value for our clients. I will continue to work closely with leaders and team members with various skills in the technology field to have a positive impact on the whole of dentsu.”
[Contact information for inquiries regarding the release]
Dentsu Group Inc. Group Corporate Communications Office Kojima, Sawada
Email:group-cc@dentsu-group.com