To welcome the Super Sports Year, we are developing a strategic layout focusing on the European Cup in June 2024. As a leader in the field of sports knowledge payment, Crazy Red List under Crazy Sports Group (0082.hk), a listed company on the Hong Kong main board, has officially launched the European Cup strategy to embrace new opportunities.
At this stage, Crazy Red Single's cooperation includes more than 40 platforms across the country, including CCTV Sports, Tencent Sports, Know Qiudi, and Hupu, covering nearly 70% of Chinese sports users. Through cooperative tournament copyright holders, Crazy Red Single allows users to participate in tournament discussions from multiple perspectives anytime, anywhere, and continues to enhance the topic popularity and content discussion of sports events through AIGC scene applications, and create more complete game viewing experiences and consumer services through more diverse innovative gameplay.
Crazy Red is currently focusing on the development and application exploration of AIGC technology. It aims to bring users more convenient and targeted services and user experience through content creation and development of scenario functions such as user assistants. AIGC technology has many potential applications in the lottery industry. It can enhance user experience, improve operational efficiency, and innovate services through automation and personalization. It includes personalized recommendation systems, automated content generation, user behavior analysis, virtual assistants and customer service, risk management and fraud detection, and game and event innovation. With the development and application of technology, it is expected that AIGC will play an increasingly important role in the lottery industry, creating more value for the industry.
At the same time, Crazy Red List is exploring the field of new media to provide creators with one-stop services including account operation, content production, and data delivery by integrating talents and setting up professional operation teams. The company is also committed to deepening marketing services for major customers and comprehensively upgrading service content to enhance the efficient conversion of private traffic. At the same time, it also focuses on maintaining a large customer base, providing customized service content and targeted solutions, building user trust, and creating more opportunities for cross-selling additional services. In terms of optimizing the China Football Lottery network, adjustments have been made to products and paid content, and marketing activities for new and old users have been planned to enhance the user experience and fully welcome the arrival of the European Cup.
Along with the gradual increase in the number of people in shopping malls after the epidemic, the offline lottery sales market grew rapidly, the recovery of sporting events combined with a younger consumer population, and the sales data of integrated commercial stores showed an upward trend. On January 29, the Ministry of Finance announced the national lottery sales situation. According to the data, the country sold a total of 579.696 billion yuan of lottery tickets, an increase of 155.044 billion yuan over the previous year, an increase of 36.5%. This figure officially surpassed the national lottery sales record of 511.472 billion yuan in 2018. Among them, sports lottery sales were 385.255 billion yuan, an increase of 39.3% over the previous year. Entering 2024, the popularity of the sports lottery market continued to rise. In January 2024, sports lottery sales were 37.874 billion yuan, an increase of 15.492 billion yuan over the previous year, an increase of 69.2%. By setting up integrated commercial stores, Crazy Sports explores the youth market and accumulates and channels online consumption.
According to public information, Crazy Sports Group has the mission of “making sports create happiness”, helping the national strategy of a sports power country, deepening the digital sports and entertainment trillion-dollar market circuit, and providing users with unique sports and entertainment consumer services.
Source: ChinaNet Finance